Gore-Tex Plans marcom effort to “stand out” as a brand; tired of being known as material other brands sell. [USA Today]
57% of companies don’t have crisis plans in place?! [SMO blog]
How many hits are you really getting? [N.Y. Times]
ABC offers CMA tickets in exchange for coverage. [Post-Gazette, last item]
Pros and cons of issuing financial guidance. [Hill & Knowlton blogs]
Blogging the 2007 PR Society Conference. [PR Society]
The CW canceled its user-generated clip show. [TV Week]
