Our annual fashion issue features articles and commentary on changing trends in beauty, fashion and lifestyle media and publicity.
See our complete list of the Top Beauty & Fashion PR Firms for 2017!
O'Dwyer's magazine, now in its 32nd year, is the #1 publication for PR and marketing communications pros.
Beauty & Fashion PR Firms:
5W Public Relations
299 Park Ave., 10th flr.
New York, NY 10171
Ronn D. Torossian, President & CEO
Since 2003, New York City-based 5W Public Relations has worked with widely known and emerging brands, corporations and high-profile individuals. Our practice areas include Consumer Products & Brands, Food & Beverage, Health & Wellness, Beauty, Apparel & Accessories, Home & Housewares, Travel & Hospitality, Entertainment & Sports, Corporate, Technology, Public Affairs & Government Relations, Nonprofit, Crisis Communications, Events and Digital & Social Media. We have a 360-degree approach to PR, social media, branding and digital marketing that delivers game-changing results to our clients.
Our 150 tenacious PR practitioners know how to leverage any story and direct any conversation to our clients’ advantage. We develop and execute novel campaigns that allow our clients to connect with their target audiences in memorable ways. As a result, we measurably increase the positive results of our clients’ communications efforts.
5WPR’s diverse roster of clients includes Sparkling ICE, Walgreens, KRUPS, It’s a 10 Haircare, jane iredale, JetSmarter and Zeta Global. Our innovative programs have received recognition and we have won many awards including PR Agency of the Year, PR Executive of the Year, Product Launch of the Year and Business to Business Program of the Year.
40 Gold Street
San Francisco, CA 94133
Scott Allison, CEO
Anne Colaiacovo, Partner and Co-Chair, Consumer Marketing
Jill Wahler, Senior Vice President
More than ever before, beauty and lifestyle brands are helping create a culture that is without rules. A culture that is as diverse as people are throughout the world. A culture that is just as much about having fun as it is an expression of self-confidence. The Allison+Partners beauty and personal care team has a passion for and deep experience with leading skincare, fragrance, cosmetics, personal care, apparel and accessories brands. Made up of beauty insiders, bloggers, and well-connected communicators, our team has the experience and creativity to develop powerful campaigns that raise visibility, engage consumers, excite retailers and generate advocacy from influencers in ways that resonate. We integrate traditional media tactics into 360 degree programs including events; sampling and promotions; digital and social media; retail marketing; sponsorships and alliances; corporate social responsibility; and cause marketing programs that reach consumer audiences and build market share. Our brand experience includes Rodan + Fields, Sexy Hair, Bulova, ASICS, Seventh Generation, L’Oréal USA, Bobbi Brown, and more.
AMP3 Public Relations
180 Varick Street, Suite 1128
New York, NY 10014
Alyson Roy, Co-Founder
AMP3 PR is a boutique lifestyle and fashion public relations agency based in NYC specializing in consumer PR campaigns for both emerging and established global brands. We work with a range of clientele including fashion, beauty, food, lifestyle, culture, travel, and tech, offering a three-pronged approach: traditional PR & media outreach, digital / social media & influencer campaigns, and experiential event PR & production. Our success has been recognized by PR Couture, who awarded us with "Communicator of the Year" and "Media Event of the Year" for the Bespoke Communication Awards 2017; and O’Dwyer’s, who ranked us in the Top 15 Fashion & Beauty PR firms this year. Our top-rated firm offers one-on-one attention and our team of strategic thinkers and innovative story-tellers are incentivized by our clients’ successes. We pride ourselves on our ability to offer all the high-level services of a big corporate agency, while being ahead of the curve when it comes to new digital mediums for coverage, content marketing and SEO tactics, with the added bonus of boutique-style dedication.
Beehive Strategic Communication
1021 Bandana Blvd. E.,
St. Paul, MN 55108
Lisa Hannum, President & CEO
Nicki Gibbs, Senior Vice President
Becky McNamara, CFO
Ayme Zemke, Vice President
Beehive Strategic Communication is best known for fresh insights, creative strategies and positive connections that create meaningful results for our clients.
We are inspired by the global movement toward purpose-driven businesses and are committed to using the power of communication to build better businesses for a better world.
Beehive works nationally on behalf of leading brands in industries ranging from healthcare and education to retail and financial services. Our expertise includes research, communication strategy, brand positioning, employee engagement and internal communication, public relations, social and digital marketing, and design.
Our team of senior strategists has served beauty and fashion industry clients including 6pm.com, Christopher & Banks, Dayton’s, Dressbarn Stores, J.R. Watkins, JB Hudson Jewelers, Juut Salonspas and Mall of America.
1427 Third Street Promenade,
Santa Monica, CA 90401
Matt Kovacs, President
BLAZE is the trusted partner of choice for lifestyle contender brands hungry for a real piece of the marketshare. BLAZE has been retained by a growing number of savvy clients who want integrated PR, influencer and social media strategies — and flawless execution. BLAZE senior level professionals play a hands-on, day-to-day role with clients. With more than two decades of relationships and a solid team founded in strategic approaches, BLAZE is adroit in advancing client objectives and nimble to the quick-changing pace of media technologies. Clients include: BIOHM, Essential Eyebrow Solution, Fragrant Jewels, Great Mall of the Bay Area, Heat Holders, Ontario Mills, Roseshire, The Outlets at Orange and youtheory.
A Division of Rogers & Cowan
1840 Century Park E., 2nd Floor
Los Angeles, CA 90067
Carla Blizzard, Senior Vice President
Film Fashion, an exclusive division of Rogers & Cowan, specializes in matching fashion and accessory brands with prominent celebrities to provide heightened brand awareness. This specialty PR firm creates customized solutions to match clients and their latest fashions with the “right” celebrities and trendsetters that embody their brand and promote the desired image.
The firm leverages these Hollywood associations into media coverage through the execution of strategic media relations campaigns targeting key fashion, lifestyle, and entertainment press. Media activities for their roster of fashion designers, fine jewelers, luxury goods, and specialty retailers may include designer profiles, collection launches, and fashion shows. Film Fashion’s unique showroom space provides an optimal location to introduce media, stylists and celebrities to our client’s brands by housing an edited collection of samples.
Recent projects have included dressing celebrities for red carpet appearances, securing editorial placements and coordinating product placement working with talent such as Taylor Swift, Jennifer Lopez, Blake Lively, Kate Hudson, Beyonce, Scarlett Johansson, Kendall Jenner, Gigi Hadid, Jessica Alba and Gwyneth Paltrow.
Clients include: Chopard, Fitbit, Georges Chakra, Haney, Romona Keveza, Rubin Singer, Sarah Flint, Stephanie Rad, Tadashi Shoji and Zuhair Murad.
112 East Hargett St.
Raleigh, NC 27601
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President/ Director of Client Services /Principal
French/West/Vaughan (FWV) is the Southeast’s leading public relations, public affairs and brand communications agency and the winner of the Holmes Report 2016 Consumer Agency of the Year and the Bulldog Reporter Communications Agency of the Year. Founded in April 1997 by Agency Chairman & CEO Rick French, FWV employs 103 public relations, public affairs, social media, advertising and digital marketing experts between its Raleigh, N.C. headquarters and New York City, Los Angeles and Tampa offices.
FWV is home to one of the country’s top beauty and fashion practice areas and is currently ranked #2 by O’Dwyer’s. FWV helps clients stimulate product trial, build retail and consumer demand for their product lines, increase brand awareness and drive purchase intent through earned media coverage, line reviews, collection previews, celebrity seeding, influencer initiatives, cooperative retail promotions, high-visibility trade show support, engaging and results-driven social/digital campaigns that build affinity, drive online and in-store sales and more.
FWV’s present and past beauty and fashion clients include VF Corporation brands, such as Wrangler, Riders by Lee and Crafted by Lee, Justin Boots, Arena USA, Airplus Footcare, SKINS, Peter Millar, Gemesis Diamond Company, Lily of France and Vanity Fair lingerie, Speedo, Vidal Sassoon, Givenchy, Ferragamo, Bob Mackie, Celine, Escada, La Prairie, Joanna Mastroianni, That’s So Raven Fragrance, Wrangler Fragrance for Men, Ms. Pompadour hair care, Vincent Shoes, Dearfoams, Diana Vincent Jewelers, Fossil, Swatch, Monet, Marithe & Francois Girbaud, Kasper A.S.L suits and sportswear, Susan Gail handbags and Joe Boxer.
In addition to its portfolio of beauty and fashion clients, FWV works with many of the world’s leading consumer lifestyle brands, including Bassett Furniture, Calligaris Home Furnishing, Melitta USA, NATHAN Sports, Josh Cellars and Pendleton Whisky. The agency’s fully integrated creative and digital team also provides award-winning advertising, graphic design, interactive and social media services for a wide range of clients.
Hunter Public Relations
41 Madison Avenue, 5th Floor
New York, NY 10010-2202
Partners: Grace Leong, Jonathan Lyon, Mark Newman, Donetta Allen, Gigi Russo, Erin Hanson
Hunter PR helped Batiste Dry Shampoo activate the Batiste Dry Shampoo Style Studio at this year’s The Neon Carnival, where celebrities, influencers, media and festival-goers alike enjoyed product samples and a quick hair refresh that took them from party to party without missing a beat.
Hunter Public Relations is an award-winning consumer products and services public relations firm with offices in New York and staff based across North America including Miami, Los Angeles, Seattle, and Toronto, offices in London, and affiliate partners in Mexico City. Our mission is “earning it,” and from consumer attention, to long term client relationships, to our talented staff’s dedication, we strive to “earn it” every day.
Ranked as one of O’Dwyer’s top ten PR firms specializing in Beauty and Fashion, Hunter’s Beauty, Fashion and Lifestyle practices reach beyond the expected product round-up stories to drive standout, business-building media coverage and ownable headlines in consumers’ go-to beauty resources and lifestyle media. Finding seamless ways to integrate product messages into a consumer’s busy lifestyle — whether it’s tackling the beauty challenges that accompany allergies with the help of Hollywood glam squads or creating dozens of easy hairstyles for second-day hair — Hunter helps strengthen brand loyalty, and keep the products top of mind in the moments consumers need them most.
Hunter PR offers a full suite of strategic marketing PR services, including but not limited to 360-degree program development, social and digital media marketing, Hispanic strategies and solutions, entertainment and sports marketing, graphic and digital design, media and influencer relations, sponsorships and experiential activations, global toolkitting, and insights and analytics. Past and present clients include: Sperry, Johnson & Johnson, BIC Shavers, Love Cosmetics, Church & Dwight, McNeil Consumer Healthcare, L’Occitane, Dana Classic Fragrances, Alberto-Culver, and the New York City Clothing Bank.
Jayne & Company, LLC
16496 Falmouth Drive
Cleveland, OH 44136
Jayne Morehouse, President
At Jayne & Company, we create your story. The story you’ve always wanted to tell but couldn’t put into words. The content that fascinates your customers, draws them into your narrative and moves them to ask, “What’s next?” The foundation that builds layer upon layer of multi-media content, with each chapter leading to customer engagement, loyalty and sales.
We’re a PR, Social and Content Creation Agency — and so much more. Of course we create earned, owned and paid media, customer relationship-building content and introduce you to who’s who in the media, influencer world and beauty. Our point-of-difference comes from a strategic focus, influential leadership and an insightful understanding of the beauty business, your brand and your customers. Our principals — not juniors or interns — work with you, ensuring an experienced expertise and thoughtful approach to your brand. We’re your active partners, experienced consultants, passionate advocates, your eyes, your ears and your filter.
Our history is rich, our network is deep. We open the doors and turn the pages faster and more nimbly, saving you years of frustration and setting you up for success faster. And most of all, our engaging, entertaining and relevant communication process positions your brand, product, service or personality as memorable, meaningful and authentic.
We’re so immersed in beauty that Jayne Morehouse, president, wrote the book on Public Relations for the Salon (Milady’s Salon Ovations/1996). She began telling beauty stories professionally as editor-in-chief of American Salon magazine. Today, she’s also the CEO of the Beauty Industry Report, an executive newsletter and communication forum for beauty business leaders.
19 West 44th St.,
New York, NY 10036
For more than 25 years, Kaplow Communications has delivered award-winning, beauty and fashion campaigns that make consumers fall in love with our clients’ brands.
Those clients include both heritage and up-and-coming brands. We are proud of our long-standing relationships with industry leaders Cosmetic Executive Women (23 years), Shiseido (21 years), and CVS Beauty (19 years). We also serve Arcade Beauty, Conair, David’s Bridal, Olga/Warner’s, No nonsense and Stitch Fix.
Our programs reach consumers at every touchpoint with a comprehensive suite of services that include public relations, thought leadership, influencer programs, social media, experiences, visual design, branded content, video, digital marketing and analytics.
Kaplow was a pioneer in relationship-based PR. Today, we continue to redefine the practice with our approach to the new earned media and our trademark DEQ (Digital Emotional Quotient) offering. DEQ helps clients find the best high-touch approach for the digital world. Independent, woman-owned and still led by Founder Liz Kaplow, the agency has a team of 60 professionals, based in New York with satellite offices in Chicago, Denver and Los Angeles.
Lindsey Carnett, CEO & President
Natalie Rucker, Director of Business Development
Marketing Maven supports clients with influencer marketing campaigns in the beauty and fashion verticals.
At Marketing Maven, we believe beauty is in the eye of the consumer. As a results-driven integrated marketing and communications firm specializing in beauty and fashion consumer products, we maintain strong relationships with media and influencers that drive results for clients. We pride ourselves on our sales-focused and engagement-driven tactics in PR and social media marketing that have proven to increase revenue and develop customer loyalty for our beauty and fashion clients.
Our clients value the social activation and media outreach strategies we implement alongside branded marketing collateral and coordination at red-carpet events, which set our clients apart as industry trend-setters. Marketing Maven also maintains close ties with fashion, beauty and lifestyle editors at major publications and television producers on a national level.
With expertise in creating innovative communications solutions, we represent a wide array of clients in the beauty and fashion industry including major hair icons, pageants, luxury beauty products from hair care to skin care, and designer brand clothing.
Mfa Marketing & Public Relations
(Missy Farren & Associates, Ltd.)
30 Irving Pl., 3rd Floor
New York, NY 10003
Missy Farren, Founder & CEO
Caroline Andrew, Senior Vice President
Mfa Marketing & Public Relations is a full service communications agency, with 23 years of dynamic PR, digital and marketing communications success. Storytelling is our forte, and our enthusiastic team specializes in delivering compelling stories, unique influencer programming and campaigns that span paid, owned and earned media across multiple channels.
Fashion, beauty and lifestyle brand expertise has created success that matters for brands like Stance, Quiksilver, ROXY, LifeProof, Olukai, Burton Snowboards, lululemon, Alex + Ani, Target, Cross, Rastaclat, Giggle, Filorga, Anna Victoria, Juja Active, Journeymen, Hillflint, Schwinn, the Westin Hotels & Resorts, philosophy, No Kid Hungry and The Ritz-Carlton Hotels of NY.
Mfa’s holistic approach is rounded out with complementary practice areas including wellness, sports, luxury and travel. A dedicated cause marketing practice known as MFAction works with non- and for-profit entities with a social good mission. We are more than marketers; we live our clients’ lifestyles every day.
470 Park Ave. South
4th Floor North
New York, NY 10016
Steve Cody, Co-CEO & Co-Founder
Ed Moed, Co-CEO and Co-Founder
Ted Birkhahn, Partner & President
Ann Barlow, Partner & President, West Coast
Deborah Brown, Partner & Managing Director
Jacqueline Kolek, Partner & Managing Director
Maggie O’Neill, Partner & Managing Director
Peppercomm is an independently owned 21-year-old integrated communications and marketing agency headquartered in New York with offices in San Francisco and London. Helping clients see around the corner and determine what’s next sets Peppercomm apart from other integrated communications and marketing firms. It enables us to push boundaries while mitigating risk for clients in financial services, consumer, B-to-B and multi-industry sectors.
Our unique approach and dynamic workplace attract the best talent who, in turn, help us win and retain the best clients. While we’ve won countless awards, we’re most proud of being named Best Place to Work in New York City by Crain’s New York Business and a Best Workplace for Women by Great Place to Work® and Fortune.
Our combined years of deep category experience and love of what we do shapes our work. We engage your audiences on every level and set your brand apart. And we do all this to help your bottom-line and build your business. So get in touch. We’re all ears.
Julia Labaton, President & Founder
Charity Guzofski, Vice President
RED PR is a boutique communications firm specializing in beauty, fashion and lifestyle brands. With a team of cultivated beauty, wellness, lifestyle and fashion experts we are able to deliver an unparalleled blend of specialized service. We drive both national and international campaigns for industry-defining brands.
Founded in 2000, RED PR is now one of America’s leading boutique beauty and lifestyle PR firms — named as top five by The Observer. Our work has been recognized through numerous awards including the prestigious PR News’ Top Women in PR Awards, PRSA Big Apple Awards, and Bulldog Reporter Awards. We are known for intelligent counsel, creative strategies, dedicated client service, industry relationships and award-winning results.
Clients: 3Lab Skincare; C.O. Bigelow Apothecary; Creative Nail Design, Inc. (CND); Cricket Co. Tools; Fendi Fragrance; Gelish Gel Polish; Good Dye Young; Maria Bonita Salon & Spa; MB45 Studio; Miss Jessie’s Hair Care; Morgan Taylor Lacquer; Napoleon Perdis Cosmetics; Ouidad; The Curl Experts; and Preciosa Crystal.
Rogers & Cowan
1840 Century Park E.,
Los Angeles, CA 90067
909 Third Ave.,
New York, NY 10022
Mark Owens, CEO
As the leader in entertainment marketing and PR, Rogers & Cowan helps clients become relevant in the cultural conversation and connects them to their audience for greater levels of engagement. We provide our clients with insightful research and strategic communications structured around solid storytelling and a creative commitment to big ideas.
The agency works with a diverse roster of entertainment and brand clients in the talent, music, content, retail & consumer, luxury lifestyle, fashion & beauty and technology industries. We offer extensive expertise in the fashion, beauty and luxury categories providing marketing communications campaigns, editorial placement, social media strategies, fashion week support, event management, celebrity/influencer seeding and product placement. Our commitment is illustrated in the work we do in promoting apparel, eyewear, handbags, shoes, jewelry, timepieces, beauty/skincare products, hair care, celebrity brands, designers and fashion-related events. Through its Film Fashion brand, Rogers & Cowan has a specialized unit focused on matching fashion and accessory brands with prominent celebrities for red carpet appearances, securing editorial placements and coordinating product placement. (See separate listing for Film Fashion). Clients have included Jockey, Columbia Sportswear, Swarovski, Rob Lowe’s Profile 4 Men, Lancôme, Estee Lauder Companies, Jet Set Candy, Sydney Evan, Keratin Complex, L’Oréal Professional, Drybar, Kohl’s Jennifer Lopez and Marc Anthony collections, Prive Eyewear, Luxottica, and David Beckham Fragrances.
240 West Palmetto Park Road,
Boca Raton, FL 33432
LinkedIn: linkedin.com/in transmediagroup/
Thomas Madden, Chairman. & CEO
Adrienne Mazzone, President
Rebecca Shpektor, Director, PR
Alex Flugel, VP, Digital Media
TransMedia Group is instrumental in providing exceptional service to a wide array of clientele.
Take a tip from TransMedia Group. In advertising and most messaging — sexy sells!
Products don’t have to be sexy like the new BraCandy.com we’re introducing — just their advertisements. It definitely helps when spokespersons are attractive and ebullient like Russian Pop Star Nadeea, one of the many supermodels and talents TransMedia represents.
The talented Alfredo Versace is TransMedia’s exclusive fashion design/marketing consultant.
Yes, the multi-lingual, Anvil-Award-winning PR firm serving clients worldwide since 1981 doesn’t just do publicity. Besides booking clients like “Trump Divorce” celebrity Lynn Aronberg on network TV shows ... raising social media/digital marketing platforms of clients to awesome levels ... and promoting fast-growing magazines like Fabulously 50, TransMedia produces effective commercials and direct response advertising.
One direct response ad TransMedia did recently for Vitalizer depicts dramatically how a pitch from the smart phone app harmonizes frequencies, which enhances the flavor of coffee and wine.
Working with partner MIST Productions, TransMedia provides full-service cinematic and commercial video productions, plus dazzling in-house animation. Through Sketch Blue Studio, TransMedia offers brilliantly animated motion graphics, 3D animation with matchless visual effects.
A Fahlgren Mortine company
250 W. 39th St., #1602
New York, NY 10018
Christine Turner, President
Mariana DiMartino, Senior Vice President
Angela Berardino, Chief Strategy + Integration Officer
TURNER’s showroom space in New York.
Photo: Aaron Thompson
At TURNER, we’ve built our careers around innovative brands. With a 20-year history launching accessory, active lifestyle, wellness, progressive fashion, streetwear and modern outdoor brands, our passion translates to outstanding results and trusted relationships with journalists, influencers, stylists, athletes and celebrities alike. TURNER is relentless about strategy and smart engagement finding the right voice for the right audiences to tell the right stories at the right time. As a full service digital and public relations agency, we execute through an integrated digital and earned media lens, crafting compelling narratives that set brands apart from the competition. We connect brands to influencers, entertainers and athletes to grow brand awareness, marketshare and generate transaction and traffic. TURNER’s creative team also excels at finding unexpected partners for our clients, resulting in co-branded marketing programs creating incredible media results and viral social campaigns. Our longterm partners span the lifestyle spectrum from CorePower Yoga and Pure Barre, to Alpha Industries, Nixon and Duluth Trading Company along with a roster of globally renowned hospitality and tourism brands.
Zapwater Communications, Inc.
118 North Peoria
Chicago, IL 60601
520 Broadway, 2nd Floor
Santa Monica, CA 90401
David Zapata, President & Founder
Jennifer Lake, SVP
Jennifer Barry, Managing Director, Los Angeles
Models pose outside of Topshop Michigan Avenue (a Zapwater client) Grand Opening.
Zapwater Communications is a public relations agency specializing in lifestyle brands, with a strong focus on fashion and beauty clients. We integrate multidisciplinary services — influencer relations, social media management, sponsorship/partnership development and media relations — to drive bottom-line results.
To date, we have won over 100 industry awards including many for our fashion and beauty clients. Zapwater won a Gold SABRE Award for Best Fashion Beauty Campaign of the year and a recent Best of Show at the Publicity Club of Chicago‚ Golden Trumpet Awards.
Our offices in Chicago and Los Angeles share a culture that fosters creativity, quality, collaboration and enthusiasm. Long-standing relationships and the determination to lead in a dynamically evolving industry distinguishes Zapwater's work.
Knowing what is new, what is on-trend and what is next, is as important to Zapwater as it is our fashion, beauty and retail clients. We approach these exciting worlds with an eye toward the end goal: increased sales. A steady stream of buzz supports a steady stream of customers. Our strong relationships with influencers, bloggers and media provide openings to talk about our clients‚ wares and to do so when the interest is high. Fashion, beauty and retail are fast-changing, and Zapwater has the flexibility to keep pace, while maintaining strategy all the while.
Recent client experience includes: TopShop, Kiehl‚s since 1851, Gilt, Hollywood & Highland, Advanced Clinicals, Birdies Slippers, and many more.