The sports public relations issue examines the changing world of sports and entertainment public relations.
O'Dwyer's magazine, now in its 32nd year, is the #1 publication for PR and marketing communications pros.
Profiles of Entertainment & Sports PR Firms:
5W Public Relations
230 Park Ave., 32nd floor
New York, NY 10169
5W Public Relations is a top 15 independent PR firm whose client list spans across lifestyle, sports and entertainment. 5WPR has been a trusted PR partner to celebrities, business leaders, and professional sports leagues. Client experience includes Bowlmor AMF, Wendy Williams, Pat Smith, D’Angelico Guitars™, Davenport Theatrical Enterprises, and the Wiggles. 5WPR’s services include celebrity branding, event management, fashion shows, Red Carpet events, record label promotion, launch events, movie premiers, and influencer management. 5WPR has secured product placement, brand ambassador partnerships or event appearances for our clients with the following celebrities and influencers: Jessica Alba, Anna Kendrick, Kim Kardashian, Fergie, Chrissy Teigen, Thomas Keller, Daymond John, Jeremy Piven, Kevin Durant, reality show stars, movies and a slew of others.
1427 Third Street Promenade,
Santa Monica, CA 90401
Matt Kovacs, President
BLAZE is the trusted partner of choice for lifestyle contender brands hungry for a real piece of the marketshare. BLAZE has been retained by a growing number of savvy clients who want integrated PR, influencer and social media strategies — and flawless execution. BLAZE senior level professionals play a hands-on, day-to-day role with clients. With more than two decades of relationships and a solid team founded in strategic approaches, BLAZE is adroit in advancing client objectives and nimble to the quick-changing pace of media technologies.
Clients include: ESPN, The Fit Expo, Gold’s Gym, Great Mall, Griffin Club, Performance Bike, Ontario Mills, Outlets at Orange, Spectrum Sports and youtheory Racing.
6901 Canby Avenue, #105
Reseda, CA 91335
1633 Broadway, 16th Floor
New York, NY 10019
Steve Brener, President
BZA is a PR and marketing firm with more than 60 years of combined experience in the sports journalism and PR fields. BZA has the experience and contacts to maximize client exposure via PR, promotions, event planning, event production and marketing plans.
The firm’s network of media contacts at the local, national and international levels facilitates media placements. Its service-oriented philosophy includes strategic plan development, interaction with client contacts, cultivation of media promotions to enhance advertising buys, adherence to timelines, timely progress reports, on-site execution and event results and evaluation.
Sports clients include: NFL (National Football League), NHL (National Hockey League), SHOWTIME CHAMPIONSHIP BOXING, OMEGA, MGM Resorts, CareerBuilder Challenge, Santa Anita Race Track, JDP Communications, Bellator MMA, TGR Live, On Location Experience, Breeders Cup, Auto Club Speedway and AUA (American Urological Association).
112 East Hargett St.
Raleigh, NC 27601
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Director of Client Services / Principal
French/West/Vaughan (FWV) is the Southeast’s largest independently-held public relations, advertising and social media marketing agency. Founded in April 1997 by agency Chairman & CEO Rick French, FWV now employs more than 100 public relations, public affairs, social media, advertising and digital marketing experts among its Raleigh, N.C. headquarters and New York City, Los Angeles and Tampa offices. Ranked as the #2 firm for sports PR and #6 for entertainment PR by O’Dwyer’s, FWV specializes in creating maximum brand exposure for its clients through strategic partnerships, paid endorsements, sponsor relations, event management, social media, experiential marketing and traditional earned media outreach programs.
FWV is the first and only N.C.-based public relations firm to earn National Agency of the Year honors, something the firm has now captured 12 times in its illustrious 20-year history, including seven in the past 18 months. The agency also earned a Top 10 ranking this year in the Holmes Report Global Creative Index, and made its debut among the country’s top 15 PR firms, ranking No. 14 nationally and No. 1 in the Southeast by O’Dwyer’s. FWV is listed as the nation’s third largest Consumer-focused PR firm in the 2017 PR Week global rankings.
Sports and entertainment clients include former NFL quarterback Michael Vick, Dallas Cowboys cornerback Nolan Carroll, legendary sports agent Leigh Steinberg, race car driver Bobby Mesmer, NFL running back and Dancing with the Stars winner Rashad Jennings, National Pro Fastpitch, Daytona Tortugas Professional Baseball, the Veteran Golfers Association, Paralyzed Veterans of America, O2 Fitness, Fleet Feet, Sure Sports Lending, NATHAN, Full Frame Documentary Film Festival, the Louisiana Film & Entertainment Association, and best-selling author Nick Schuyler. In addition, agency Chairman & CEO Rick French is a film producer with three projects in development, including Not Without Hope, the feature film based on Schuyler’s memoir, as well as the comedy, The Real Don Quixote, starring Tim Blake Nelson.
Additionally, FWV has a pro-bono partnership with Teen Cancer America (TCA), the national non-profit founded by rock ‘n’ roll icons Roger Daltrey and Pete Townshend of The Who, and works closely with its sports and entertainment ambassadors, including PGA TOUR star Daniel Berger, Duke basketball legend Nolan Smith, Pearl Jam’s Eddie Vedder, actress Victoria Summer and others.
The agency has also done work on behalf of the Central Intercollegiate Athletic Association (CIAA), United States Polo Association, Professional Rodeo Cowboys Association, United States Speedskating, international swimwear brands Arena and Speedo, Seattle Seahawks quarterback Russell Wilson, retired All-Pro NFL running back Arian Foster, Detroit Lions safety Glover Quin, Cincinnati Bengals defensive tackle Geno Atkins, former Chicago Bears safety Ryan Mundy, former NFL safety Terrence Holt, Pro Football Hall of Fame nominee Torry Holt, NFL legend-turned filmmaker Simeon Rice, former Indianapolis Colts GM Ryan Grigson, singer-songwriter Jacob Whitesides, singer-songwriter Lucie Silvas, platinum-selling musician T.I., actor Brandon Mychal Smith, AstroTurf, MoGo Mouthguards, MyBookie online sportsbook, TVG (America’s Horseracing Network), the Atlantic Coast Conference (ACC), Southwestern Athletic Conference (SWAC) and The Backstreet Boys, among other notable clients.
Hunter Entertainment + Sports
A division of Hunter Public Relations
41 Madison Avenue, 5th floor
New York, NY 10010-2202
email@example.com (Samara Farber Mormar)
Partners: Grace Leong, Jonathan Lyon, Mark Newman, Donetta Allen, Gigi Russo, Erin Hanson
Practice Leader: Samantha Turtle
Hunter helped PowerBar amplify the announcement of their new Clean Whey product line by partnering with Ryan Lochte, an infamous Olympian in need of his own clean start.
Hunter Public Relations is an award-winning consumer products and services public relations firm with offices in New York and London and a strategic footprint in markets across North America. Beginning with research-driven insights, Hunter executes creative public relations programs that build equity, increase engagement and drive measureable business results for branded consumer products. A powerful blend of content marketing, media relations, social and digital media, influencer engagement, and events and experiences engages the hearts, minds and spirits of target consumers.
Hunter’s four-agencies-in-one model enables us to deliver seamless, integrated service to our brand partners through in-house capabilities that serve their evolving needs. This includes Hunter Entertainment + Sports, a specialized division consisting of dedicated entertainment marketers who manage strategic alignments that solidify a brand’s role in popular culture through the practice’s core competencies: brand-right talent identification and engagement; sponsorship negotiation, activations, and on-site execution; and entertainment media relations and strategy.
Recent highlights include a five-year-long relationship between allergy-sufferer, Debra Messing and ZYRTEC®; helping PowerBar get a #CleanStart with Ryan Lochte; dancing alongside BAND-AID® ambassador, Kelly Rowland to encourage consumers to STICK WITH IT™; taking a stand at the US-Mexico border with Wilmer Valderrama and Johnnie Walker; fighting #DairyEnvy with Judy Greer; and activating around some of the largest cultural events of the year including Coachella, Sundance, the Latin Music Billboards, NYFW and Art Basel.
Keith Sherman & Associates
234 West 44th Street
New York, NY 10036
Keith Sherman, President
Brett Oberman, VP
Scott Klein, VP
Keith Sherman & Associates provides strategic public relations counseling and marketing communications services to a diverse entertainment, arts, lifestyles and international brands clientele.
We are proud of several long-term client relationships including 10 years working for the New York Times, 18 years for the Tony Awards, 28 years representing Olympic Gold medalist Brian Boitano and a decade working for insurance giant Marsh & McLennan. KSA’s six person staff is based in Times Square.
We have represented hundreds of network, cable and digital broadcasts, studio and independent films, Broadway and Off-Broadway shows, national tours, media companies, high profile events globally, festivals, not-for-profit organizations, awards, travel, sponsorships, diversity, healthcare, technology and more. Our site, ksa-pr.com, provides additional information.
As a result of our corporate to cool client base, we have a unique perspective that we’ve brought to campaign after campaign with tremendous results over time.
KSA’s work is distinguished by proactive effort, integrity, strategic thinking, creativity, positivity and passionate drive for the clients we represent.
Clients include: Architectural Digest, Art Students League of New York, Brian Boitano, Bolshoi Ballet, BRAVO, Bristol-Myers Squibb, Broadway League, Columbia University, Drama Desk Awards, Feinstein’s/54 Below, Focus Features, Forum Gallery, Hertz, Chris Gethard, Adrian Grenier, Kimpton Hotels, Lang Lang, Memorial Sloan-Kettering Cancer Center, Montreal Jazz Festival, New York Marriott Marquis, the New York Times, The Onion, Oscilloscope, Point Foundation, Colin Quinn, Samuel French, Sony, Tony Awards, Universal Pictures and Visiting Nurse Service of New York.
1460 Broadway, 1st Floor
New York, NY 10036
Los Angeles Headquarters:
Lindsey Carnett, CEO & President
Natalie Rucker, Director of Business Development
Marketing Maven participated in the Sustainable Development Goals Media Zone at the United Nations representing global goal number six: clean water and sanitation on behalf of client WaterAid America. Game of Thrones actor Nikolaj Coster-Waldau addressed media after serving as a UNDP Goodwill Ambassador for the Global Goals World Cup the day prior.
Award-winning agency, Marketing Maven, led by former NCAA women’s soccer captain, Lindsey Carnett, combines traditional media relations and cutting-edge digital strategies for sports and entertainment clients. This fusion of online and offline marketing helps our team develop campaigns that are results-driven and measurable. By aligning with our clients’ goals, identifying and engaging with key influencers, brands and adapting to emerging trends, we consistently deliver ROI for clients.
With offices in LA and NY, this bicoastal team is tapped into media at the two largest entertainment capitals of the U.S. From movie premieres, gifting suites, red carpet events, product launches to national media tours, Marketing Maven executes worldwide PR stunts and viral social media competitions to generate buzz for our clients. In addition to content marketing, our digital team also executes social media advertising campaigns with analytics and insights geared toward driving consumer awareness, engagement and conversions.
Mfa Marketing & Public Relations (Missy Farren & Associates, Ltd.)
30 Irving Pl., 3rd Floor
New York, NY 10003
Missy Farren, Founder & CEO
Caroline Andrew, Senior Vice President
Mfa Marketing & Public Relations is a full service communications agency, with 23 years of dynamic PR, digital and marketing communications success. Storytelling is our forte, and our enthusiastic team specializes in delivering compelling placements, unique influencer programming, fruitful partnerships and campaigns that span paid, owned and earned media across multiple channels.
Sports and wellness brand expertise has created success that matters for brands like Stance, Cannondale, TheraGun, US Ski and Snowboard, Polaris, Quiksilver, ROXY, Endeavor, Trek, G-Form, LifeProof, Roam Fitness, Sugoi, Onewheel, Burton Snowboards, lululemon, Target C9 by Champion, Anna Victoria, Juja Active, GT Bicycles, Dew Tour, Schwinn, 2XU, Skins and Global Surf Industries.
Mfa’s holistic approach is rounded out with complimentary practice areas including consumer products, culinary and travel. A dedicated cause marketing practice known as MFAction works with non- and for-profit entities with a social good mission. We are more than marketers; we live our clients’ lifestyles every day.
470 Park Ave. South, 4th Floor N.
New York, NY 10016
Steve Cody, Co-CEO &
Ed Moed, Co-CEO & Co-Founder
Ted Birkhahn, Partner &
Ann Barlow, Partner & President, West Coast
Deborah Brown, Partner & Managing Director
Jacqueline Kolek, Partner & Managing director
Maggie O’Neill, Partner & Managing Director
Mike Friedin, Chief Digital Officer
Peppercomm is an award-winning strategic, integrated communications and marketing agency headquartered in New York City with offices in San Francisco and London. The firm connects brands, messages and people through data-driven insights, cross-channel communications and brilliant customer experience. Employing an omni-channel approach, the company uses customer insights to determine the right mix of tools and platforms to help clients reach, engage and influence customers along their path to purchase.
Founded in 1995, Peppercomm has received numerous accolades, including the Holmes Report’s North American Corporate/B2B Agency of the Year and Bulldog Reporter’s Midsized Agency of the Year. The agency has been listed as one of Fortune’s 10 Best Workplaces in Advertising and Marketing, 100 Best Workplaces for Women, 50 Best Small and Medium Workplaces and 50 Best Workplaces for New College Grads.
Services include Branding, Content Strategy & Development, Creative Services, Crisis Management, Digital Solutions, Experiential, Insights & Strategy, Licensing, Public Relations & Social Media and Research & Measurement.
For more information, visit www.peppercomm.com.
Rogers & Cowan
1840 Century Park East, 18th Floor
Los Angeles, CA 90067
Mark Owens, CEO
Holly Beverly, Vice President
Our team leverages the power of owned, earned and paid media to ensure its clients are relevant and part of the cultural conversation. We harness the power of technology, influencers, talent, content, brands and media to proactively develop the narratives that shape pop culture. We’re not just on top of what’s trending, authentic and hot right now — we’re creating it.
Media, entertainment and sports are at the forefront of what drives popular culture. At Rogers & Cowan, we represent some of Hollywood, the music and sports industry’s biggest stars, gaming’s best-selling titles, and some of the most viewed content, from web series to OTT & TV shows, and award-winning films.
Clients: Verizon, YouTube, Hasbro, Amazon, Denzel Washington, Brie Larson, Chris Pratt, Riz Ahmed, Jamie Foxx, Elton John, The Rolling Stones and Chloe Kim.
The Empire State Building
350 Fifth Avenue, Suite 3800
New York, NY 10118
Tony Signore, CEO & Managing Partner
Bryan Harris, COO & Managing Partner
For more than 30 years, Taylor has been a global leader in providing strategic counsel and sponsorship activation support for the world’s leading sports marketers, such as Mercedes Benz (pictured, with brand ambassador Rickie Fowler), P&G, Allstate, IBM, and Capital One, among others.
The perennial leader in the annual O’Dwyer’s Sports Rankings, Taylor has forged a reputation of excellence in public relations and brand marketing for more than 30 years by partnering with the world’s leading corporate marketers utilizing their sports, lifestyle, and entertainment assets to engage consumers and foster brand relationships that drive business growth. The agency’s roots are firmly planted in the world of sports and its legacy of developing and activating hundreds of award-winning campaigns for leading brands in support of sports sponsorships is unparalleled. From global properties like the Olympic Games and FIFA World Cup, to the crown jewels of U.S. sports — the World Series, Super Bowl, NBA Finals, and Daytona 500, among others — Taylor has long been a trusted counselor for many of the world’s most influential sports marketers. As the sports landscape has rapidly evolved and shifted in response to the impact of social media and game-changing technology platforms, Taylor has helped to redefine the rules for fan engagement. The agency’s deep knowledge and insights around fan behavior across a multitude of sports is at the core of its Taylor Digital Sports group, which is uniquely positioned to lead digital strategy and activation for many of the sports industry’s marketing and technology innovators. Taylor’s client partners include Activision, Allstate, AMB Group, Capital One, Comcast, Diageo, IBM, Mercedes-Benz, Panini America, PVH, P&G, and Tempur-Sealy.
909 Third Avenue
New York, NY 10022
Marc Abel, Executive Vice President, Client Experience, Consumer
Weber Shandwick’s Sports practice combines the agency’s industry-leading consumer marketing practice with an expansive global network of sports communications experts to create culturally relevant, award-winning campaigns for many of the world’s best known brands across both domestic and international sports franchises, leagues and athletes.
With experience amplifying programs around every major sports property, including the National Football League, Major League Baseball, the National Basketball Association, the PGA TOUR, NASCAR, the NCAA, FIFA World Cup and the growing e-sports landscape, we are well-versed in leveraging sports sponsorships to develop communication campaigns that tell engaging brand stories, enhancing consumer loyalty and increasing sales.
We build visibility and awareness for our clients, their products and services by developing multi-platform communication-driven programs that include: consumer outreach, digital activation, media relations, event marketing, fan engagement, sponsorship activation, CSR amplification, influencer marketing and social media. In addition, we work closely with our Interpublic Group sports marketing partner Octagon to offer our clients a full range of counsel and support surrounding sponsorships, athlete representation, on-site consumer activation and hospitality, negotiation and benchmarking.
Our breadth of experience with and success in helping clients use their sports partnerships as a platform to tell their brand story makes Weber Shandwick a leader in the sports communications industry.