The sports public relations issue examines the changing world of sports and entertainment public relations.
O'Dwyer's magazine, now in its 33rd year, is the #1 publication for PR and marketing communications pros.
Profiles of Entertainment & Sports PR Firms:
5W Public Relations
230 Park Ave., 32nd floor
New York, NY 10169
5W Public Relations is a top 15 independent PR firm whose client list spans across lifestyle, sports and entertainment. 5WPR has been a trusted PR partner to celebrities, business leaders, and professional sports leagues. Client experience includes Bowlmor AMF, Wendy Williams, Pat Smith, D’Angelico Guitars™, Davenport Theatrical Enterprises, and the Wiggles. 5WPR’s services include celebrity branding, event management, fashion shows, Red Carpet events, record label promotion, launch events, movie premiers, and influencer management. 5WPR has secured product placement, brand ambassador partnerships or event appearances for our clients with the following celebrities and influencers: Jessica Alba, Anna Kendrick, Kim Kardashian, Fergie, Chrissy Teigen, Thomas Keller, Daymond John, Jeremy Piven, Kevin Durant, reality show stars, movies and a slew of others.
1427 Third Street Promenade
Santa Monica, CA 90401
Matt Kovacs, President
BLAZE is the trusted partner of choice for lifestyle contender brands hungry for a real piece of the marketshare. BLAZE has been retained by a growing number of savvy clients who want integrated PR, influencer and social media strategies and flawless execution. BLAZE senior level professionals play a hands-on, day-to-day role with clients. With more than two decades of relationships and a solid team founded in strategic approaches, BLAZE is adroit in advancing client objectives and nimble to the quick-changing pace of media technologies.
Clients include: ESPN, The Fit Expo, Gold's Gym, Great Mall, Griffin Club, Performance Bike, Ontario Mills, Outlets at Orange, Spectrum Sports and youtheory Racing.
6901 Canby Avenue, #105
Reseda, CA 91335
1633 Broadway, 16th Floor
New York, NY 10019
Steve Brener, President
BZA is a PR and marketing firm with more than 60 years of combined experience in the sports journalism and PR fields. BZA has the experience and contacts to maximize client exposure via PR, promotions, event planning, event production and marketing plans.
The firm’s network of media contacts at the local, national and international levels facilitates media placements. Its service-oriented philosophy includes strategic plan development, interaction with client contacts, cultivation of media promotions to enhance advertising buys, adherence to timelines, timely progress reports, on-site execution and event results and evaluation.
Sports clients include: NFL (National Football League), NHL (National Hockey League), Showtime Championship Boxing, OMEGA, MGM Resorts International, CareerBuilder Challenge Santa Anita Race Track, JDP Communications, Bellator MMA, TGR Live, Breeders Cup, Auto Club Speedway, Farmers Insurance Open, PBR (Professional Bullriding), Red Bull, Rocket Mortgage Classic, Weatherman Umbrellas, Los Angeles Dodgers, Los Angeles Rams, World Team Tennis, Kings Hawaiian and LA84.
301 East 57th St.
New York, NY 10022
Philippa Polskin, Managing Partner, Polskin Arts & Communications Counselors, 212/593-6488
David Hahn, Senior Partner, MEDIA CONNECT, 212/593-5847
Howard Solomon, Managing Director, Finn Partners West, 415/348-2733
At Finn Partners, entertainment is elevated to the highest of art forms. From experiential activations for leading consumer brands to advance and opening communications strategies for some of the world’s finest museums, dance companies and orchestras, Finn Partners brings a unique perspective and years of combined experience to the field of entertainment and cultural marketing and communications.
As the 2015 Holmes Report Midsize Firm of the Year, Finn Partners is one of the fastest-growing independent communications agencies in the world with headquarters in New York City and offices in Chicago, Detroit, Fort Lauderdale, Jerusalem, London, Los Angeles, Munich, Nashville, Portland, Paris, San Francisco, and Washington, D.C., with additional international capabilities through its own global network and PROI Worldwide. The firm’s work in the entertainment and cultural sectors lies within two major groups at the Agency: Polskin Arts & Communications Counselors and Media Connect, both based in New York.
A division of Finn Partners, Polskin Arts & Communications Counselors is the oldest and largest firm specializing in cultural public relations. Polskin Arts plans strategy for comprehensive campaigns focused on major institutional initiatives, represents corporations and other funders engaged in cultural initiatives and provides ongoing counsel and crisis communications. Clients include: The Museum of Modern Art, Solomon R. Guggenheim Museum and Foundation, Whitney Museum of American Art, American Museum of Natural History, The Studio Museum in Harlem, Alvin Ailey American Dance Theater, Columbia University, the J. Paul Getty Trust, the Natural History Museum of Los Angeles County, San Francisco Museum of Modern Art, the Menil Collection, Fondation Louis Vuitton, the Rolex Mentor and Protégé Arts Initiative and UBS.
MEDIA CONNECT is a specialty division of Finn Partners that focuses on the promotion of authors, entertainers, and artists. MEDIA CONNECT regularly promotes bestselling authors for major book publishers including Mitch Albom, Daniel Silva, and Dean Koontz. MEDIA CONNECT helps media companies such as Condé Nast, HBO, PBS, National Geographic and The Discovery Channel by providing Satellite TV and Radio Tours and online social media campaigns.
112 East Hargett St.
Raleigh, NC 27601
Rick French, Chairman & CEO
David Gwyn, President / Principal
Natalie Best, Executive Vice President / Director of Client Services / Principal
Jack Glasure, SVP, S&E Practice Leader
French/West/Vaughan (FWV) is the Southeast’s largest independently-held public relations, advertising and social media marketing agency. Founded in April 1997 by agency Chairman & CEO Rick French, FWV now employs 113 public relations, public affairs, social media, advertising and digital marketing experts among its Raleigh, N.C. headquarters and New York City, Los Angeles and Tampa offices. Ranked as the #2 firm for sports PR and #6 for entertainment PR by O’Dwyer’s, FWV specializes in creating maximum brand exposure for its clients through strategic partnerships, paid endorsements, sponsor relations, event management, social media, experiential marketing and traditional earned media outreach programs.
FWV is the first and only N.C.-based public relations firm to earn National Agency of the Year honors, something the firm has now captured 12 times in its illustrious 21-year history, including seven in the past 18 months. The agency also earned a Top 10 ranking this year in the Holmes Report Global Creative Index, and made its debut among the country’s top 15 PR firms, ranking No. 14 nationally and No. 1 in the Southeast, according to O’Dwyer’s. FWV is also listed as the nation’s third largest Consumer-focused PR firm in the 2017 PR Week global rankings.
Sports and entertainment clients include legendary sports agent Leigh Steinberg, former NFL quarterback Michael Vick, former NFL running back and Dancing with the Stars winner Rashad Jennings, National Pro Fastpitch, Daytona Tortugas Professional Baseball, the Veteran Golfers Association, Paralyzed Veterans of America, Sure Sports Lending, the Louisiana Film & Entertainment Association, MyMy Music, the Roanoke Rapids Theatre, BlitzPredict, Epifany, Square Off, Chef Christine Hazel, and best-selling author Nick Schuyler. In addition, agency Chairman & CEO Rick French is a film producer with several projects recently released or in development, including Not Without Hope, the feature film based on Schuyler’s memoir, the comedy, The Real Don Quixote, starring Tim Blake Nelson, and a biopic on fight trainer Angelo Dundee.
Additionally, FWV has a pro-bono partnership with Teen Cancer America (TCA), the national non-profit founded by rock ‘n’ roll icons Roger Daltrey and Pete Townshend of The Who, and works closely with its sports and entertainment ambassadors, including PGA TOUR star Daniel Berger, Duke basketball legend Nolan Smith, Pearl Jam’s Eddie Vedder, actress Victoria Summer and others.
The agency has also done work on behalf of the Central Intercollegiate Athletic Association (CIAA), United States Polo Association, Professional Rodeo Cowboys Association, United States Speedskating, international swimwear brands Arena and Speedo, Seattle Seahawks quarterback Russell Wilson, retired All-Pro NFL running back Arian Foster, Detroit Lions safety Glover Quin, Cincinnati Bengals defensive tackle Geno Atkins, former Chicago Bears safety Ryan Mundy, former NFL safety Terrence Holt, Pro Football Hall of Fame nominee Torry Holt, NFL legend-turned filmmaker Simeon Rice, former Indianapolis Colts GM Ryan Grigson, singer-songwriter Jacob Whitesides, singer-songwriter Lucie Silvas, platinum-selling musician T.I., actor Brandon Mychal Smith, AstroTurf, MoGo Mouthguards, MyBookie online sportsbook, TVG (America’s Horseracing Network), the Atlantic Coast Conference (ACC), Southwestern Athletic Conference (SWAC) and The Backstreet Boys, among other notable clients.
Hunter Public Relations
41 Madison Avenue, 5th floor
New York, NY 10010-2202
Partners: Grace Leong, Jonathan Lyon, Mark Newman, Donetta Allen, Gigi Russo, Erin Hanson
Actress, Chef and mother of two, Haylie Duff, created quick and easy recipes to share with other busy parents for her Hunter PR-brokered partnership with Smithfield Marinated Fresh Pork.
With the right celebrity association, event sponsorship or integrated content opportunity, the entertainment world offers added star power and sizzle, providing one of the fastest ways to drive main-stream brand awareness and build brand identity. Drawing from a strategic public relations point-of-view, Hunter’s entertainment and sports specialists based in New York and Los Angeles help to authentically position brands to attain the right amount of “cool factor,” generate impactful earned media impressions, earn consumers’ attention and keep brands top of mind.
Hunter’s dedicated entertainment and sports marketers are tapped-into the worlds of pop culture, lifestyle, fashion, sports and entertainment and work across all agency clients to manage strategic alignments that solidify a brand’s role in popular culture through the practice’s core competencies: talent and influencer engagement; event sponsorship negotiation and activations; integrated content and entertainment media relations & strategy.
Recent highlights include a three-year-long relationship between allergy-sufferer, Jordana Brewster, and ZYRTEC®; Haylie Diff creating simple, drool-worthy meals with Smithfield Fresh Marinated Pork; toasting to Hollywood’s biggest stars with Tequila Don Julio at the 87TH Annual Academy Awards®; and celebrating DIY wins by creating Halloween “Box-Tumes” with an integrated contest on “Live with Kelley and Ryan” for Amazon Prime.
Keith Sherman and Associates
234 West 44th Street
New York, NY 10036
Keith Sherman, President
Brett Oberman, VP
Scott Klein, VP
Keith Sherman & Associates provides strategic public relations counseling and marketing communications services to a diverse entertainment, arts, lifestyles and international brands clientele.
We are proud of several long-term client relationships including 10 years working for the New York Times, 18 years for the Tony Awards, 29 years representing Olympic Gold medalist Brian Boitano and a decade working for insurance broker Marsh & McLennan.
KSA has represented hundreds of corporate-to-cool network, cable and digital broadcasts, studio and independent films, Broadway and Off-Broadway shows, national tours, media companies, high profile events globally, festivals, not-for-profit organizations, awards, travel, sponsorships, diversity, healthcare, technology and more. Our site, ksa-pr.com, provides additional information.
Results. A fresh point of view. Proactive work. Smart strategic thinking. Integrity. These are some of the elements that distinguish KSA’s work.
Clients include: Architectural Digest, Art Students League of New York, BE MORE CHILL, Mike Birbiglia, Brian Boitano, Bolshoi Ballet, BRAVO, Bristol-Myers Squibb, Broadway League, Columbia University, Drama Desk Awards, Feinstein’s/54 Below, Focus Features, Forum Gallery, Henry Holt and Company, Hertz, Adrian Grenier, Kimpton Hotels, Lang Lang, Memorial Sloan-Kettering Cancer Center, Montreal Jazz Festival, New York Marriott Marquis, the New York Times, The Onion, Point Foundation, Colin Quinn, Samuel French, Sheen Center, Sony, Tony Awards, Universal Pictures, Visiting Nurse Service of New York.
470 Park Ave. South, 4th Floor N.
New York, NY 10016
Steve Cody, CEO and Founder
Ann Barlow, Partner and President, West Coast
Deborah Brown, Partner and Chief Marketing Officer
Jacqueline Kolek, Partner and General Manager, New York Office
Maggie O’Neill, Partner and Chief Client Officer
Peppercomm is an award-winning strategic, integrated communications and marketing agency headquartered in New York City with offices in San Francisco and London. The firm connects brands, messages and people through data-driven insights, cross-channel communications and brilliant customer experience. Employing an omni-channel approach, the company uses customer insights to determine the right mix of tools and platforms to help clients reach, engage and influence customers along their path to purchase.
Founded in 1995, Peppercomm has received numerous accolades, including the Holmes Report’s North American Corporate/B2B Agency of the Year and Bulldog Reporter’s Midsized Agency of the Year. The agency has been listed as one of Fortune’s 10 Best Workplaces in Advertising and Marketing, 100 Best Workplaces for Women, 50 Best Small and Medium Workplaces and 50 Best Workplaces for New College Grads.
Services include Branding, Content Strategy & Development, Creative Services, Crisis Management, Digital Solutions, Experiential, Insights & Strategy, Licensing, Public Relations & Social Media and Research & Measurement.
For more information, visit www.peppercomm.com
640 Fifth Avenue, 8th Floor
New York, NY 10019
Tony Signore, CEO & Managing Partner
Bryan Harris, COO & Managing Partner
John Liporace, Managing Partner
Maeve Hagen, President
Taylor worked with P&G brand Secret to announce its partnership with the U.S. Women’s National Team during their international friendly against Chile in September. In addition to Secret implementing a full stadium takeover, Taylor worked with soccer freestyling influencer Indi Cowie to take women’s soccer fans everywhere on an energetic, behind-the-scenes journey of the partnership announcement.
The perennial leader in the annual O’Dwyer’s Sports Rankings, Taylor has forged a reputation of excellence in public relations and brand marketing for 35 years by partnering with the world’s leading corporate marketers utilizing their sports, lifestyle, and entertainment assets to engage consumers and foster brand relationships that drive business growth. The agency’s roots are firmly planted in the world of sports and its legacy of developing and activating hundreds of award-winning campaigns for leading brands in support of sports sponsorships is unparalleled. From global properties like the Olympic Games and FIFA World Cup, to the crown jewels of U.S. sports — the World Series, Super Bowl, NBA Finals, and Daytona 500, among others — Taylor has long been a trusted counselor for many of the world’s most influential sports marketers. As the sports landscape has rapidly evolved and shifted in response to the impact of social media and game-changing technology platforms, Taylor has helped to redefine the rules for fan engagement. The agency’s deep knowledge and insights around fan behavior across a multitude of sports is at the core of its Taylor Digital Sports group, which is uniquely positioned to lead digital strategy and activation for many of the sports industry’s marketing and technology innovators. Taylor’s client partners include Allstate, AMB Group, Capital One, Circle K, Comcast, Diageo, DraftKings, Fox Sports, Mercedes Benz, Panini America, and P&G.