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Nov. 17, 2004

F-H HITS AUDIT REPORT,
ADMITS MISTAKES
 

Fleishman-Hillard has blasted a critical audit report from the Los Angeles Controller released Wednesday that says the firm overbilled the city by $4.2 million since 1998. F-H has acknowledged for the first time, however, that it cannot back up some billing claims regarding its work for the city's Dept. of Water and Power.


L.A. Controller's
report on F-H

"Most of the assertions in the document cannot be supported by the facts," senior partner and L.A. office head Richard Kline said in a statement. "The report presents preliminary questions and erroneous assertions to arrive at an inflated overall estimate of questioned costs."

But the firm said it did make billing mistakes. "It appears time was added to LADWP billing that cannot be supported," Kline said, noting the discrepancies amounted to $652K over six years.

The audit provides fodder to federal and local authorities which are investigating the firm. F-H and former L.A. office head Doug Dowie have been sued by the city attorney for allegedly overbilling the DWP.

Dowie, who is on paid leave during investigations of the charges, has submitted a court filing which denies the overbilling allegations, asks for the sources of those charges, and requests reimbursement of legal fees.

Following the audit report's release, F-H has offered to have the dispute submitted to neutral mediation.

The report, conducted by Thompson, Cobb, Bazilio & Assocs., Torrance, Calif., claims to have found $1.1 million in unsupported labor costs, $488K in unallowable charges, $1.2M in billings not complying with F-H's contract, and $314K in questionable markups by subcontractors.

"Fleishman-Hillard not only violated the public trust, they broke the time honored principles of the public relations profession," Controller Laura Chick wrote in submitting the final report to Mayor James Hahn, City Atty. Rocky Delgadillo and the City Council. "[The firm] can begin restoring the public's trust by responding favorably and expeditiously to my audit's findings and repay the people of Los Angeles the $4.2 million rightly owed them."

The L.A. DWP has paid over $24 million for three contracts with F-H since 1998, when the firm was originally brought on as the city considered opening its services up to competition.

The City has not paid $490K for November and December 2003 pending further documentation from F-H.

The audit details F-H's billing practices between Los Angeles and its St. Louis headquarters and said internal controls are inadequate to prevent discrepancies in billing. The report says 2,788 more hours were billed than originally recorded on time sheets.

The report also questioned mark-up costs at subcontractors for F-H, which included Lee Andrews Group and Imada Wong Group. LAG president Donna Andrews has not returned a call.

Chick announced the city's audit of F-H's work in early April after complaints of "wasteful spending" by the DWP, which was seeking an 18 percent rate hike. The Controller's PR tactics and pursuit of the F-H contracts issue has led some PR executives following the case to question whether politics played into the report's commission and release. A mayor's race is heating up among several candidates in the city and Chick is seeking another term.

"Our company will do the right thing and we will emerge from this situation stronger as a firm," F-H chairman and CEO John Graham told the Institute for PR at a New York event last week.

Graham sent out a firmwide e-mail in July outlining several reforms within F-H, including tightening its time sheet certification measures, plans to set up a whistle-blower hotline and the planned hiring of an outside "ethics expert."

Kline said F-H will continue to work with federal and local officials and reimburse the city when an amount is determined. "Fleishman-Hillard would never condone this type of activity," he said.

Kline told O'Dwyer's morale at the Los Angeles office is high and several new clients have come on board in the last six months. He said F-H is waiting on a response to their request for mediation and execs are looking forward to focusing more on client work. Kline also noted existing clients have expressed their support for the firm.

Related items:
L.A. Controller's audit report (PDF file)
F-H's media response to report (DOC file)
Graham outlines F-H reforms (7/29)...
F-H reels from contract controversy (7/16)...
Hahn singles out PR amid broader probe (4/27)...
F-H pulls plug on L.A. pacts (4/20)...

 
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Responses should include your name and affiliation, which will be withheld at the writer's request. Commentaries on subject matter are welcome. Personal references are not allowed. O'Dwyer's reserves the right to cover any story it deems newsworthy.

Responses:
 

Let's think about this (12/12):
The DPW billed out $24M for its PR firms. If you look at any contract over several years with the scrutiny that Laura Chick looked at Fleishman's deal, you could bury any law firm, PR firm, ad agency, or consulting shop if that was your intention. Maybe she was fair about it, but she's trying to make a lot of noise for $600K.

Chicago PR Guy (11/18):
Yikes! This just gets worse and worse. Come on, F-H, you've got to do a lot more than tighten up your timesheet certification and hire an outside ethics expert. Now, you've confirmed you've overbilled the city. Enter into settlement discussions now, or your whole firm's reputation is going to go down the tubes.


 

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