Fay Shapiro, most recently senior director of marketing and media relations, Market Wire, Los Angeles, joined the O'Dwyer Co. as publisher.

She is in charge of marketing, PR, advertising sales, and circulation promotion for the five O'Dwyer products–website, newsletter, magazine, and directories of PR firms and corporate PR departments.

Fay Shapiro

Shapiro was VP of the Media Directory Product Group of BurrellesLuce, New York, from 2000-2004, handling development of the company's first Media Directory Online Service.

She was in charge of customer service and client training for the online directory.

As publisher of Oxbridge Communications, New York, from 1989-2000, she headed marketing, sales, product development and production for its print and electronic publications including the Oxbridge Standard Periodical Directory, a basic reference tool used by most public libraries.

Shapiro was at Bacon's PR and Media Information Systems, Chicago, from 1984-89 as editorial director, handling media research, editing, layout and directory production.

She has a B.S. in journalism from the University of Illinois and an M.S. in Communications Studies from Northwestern University.

She is past treasurer and director, Publicity Club of New York and directory chair, Newsletter & Electronic Publishers Assn.

"I'm happy to bring my 19 years of publishing experience to the O'Dwyer Co., which is noted for its thorough coverage of PR, media, marketing communications, PR services and related industries," she said.

Among other activities, Shapiro is arranging PR/media panels in Chicago and New York in April and May to celebrate the 35th Edition of O'Dwyer's Directory of PR Firms.