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June 16, 2006

CHAPTER MOVES TO END PRSA
BOARD RULE

 
Andrew Corner
Andrew Corner

The Central Michigan chapter of PRSA, saying the Society's bylaws "limit the
Assembly from serving in a fully democratic capacity," has proposed a bylaw that would make the Assembly "the ultimate policy-making body of the Society."

Removed from Article III, Section 1(a), would be the wording: "have and may exercise all the powers, rights and privileges of members at an annual meeting."

Proposed as new wording for Section 1(c) is: "The Assembly shall have the power, by majority vote of the delegates present, to pass resolutions instructing the
Directors to take action on matters concerning the business and affairs of the Society. Such resolutions may be introduced through the national office of the Society up to 60 days prior to a meeting of the Assembly, or at any time the Assembly is in session."

There is no mention of the proposed bylaw on the PRSA website.

Andrew Corner, president of Central Michigan, said the initiative is to make the bylaws of PRSA "consistent with the founding principles of the U.S. and the bylaws of other professional groups such as the American Bar Assn. and the
American Medical Assn."

The ABA and AMA both have "Houses of Delegates" that form policy and tell their boards what to do, he noted.

ABA bylaws say the House is "the legislative body of the Association (and) shall formulate policy for the Association...(and) is the ultimate governing body of
the Association."

AMA bylaws say the House is the "principal policy-making body of the AMA" and "shall transact all business of the Assn. not otherwise specifically provided for in (the bylaws)."

The PRSA board, under the Central Michigan proposal, might propose "policy actions" in "urgent situations" between Assembly meetings, but "any such actions by the board must be placed before the Assembly for ratification."

Veteran members were shocked at the uncompromising power transfer proposed by the bylaw. The inference is that the Assembly would have to be in session the entire year to ride herd on anything the board might be doing.

Many members, including chapter leaders, delegates and rank-and-file members, have been doing a slow burn in recent years at major decisions being made by a
few national leaders and staff members.

The move of h.q. downtown, increasing space by more than 50% to 22,000 sq. ft. and raising annual "occupancy costs" to nearly $1 million yearly, was not put to the Assembly for a vote. Delegates learned about it after the decision was
made. The rent obligation of $5.9 million is nowhere on the balance sheet of PRSA although accounting professors say it belongs there.

Last year's cancellation of the nearly 1,000-page printed directory of members was also enacted without any input from Assembly delegates or the membershp at large.

The legal action last year against the "John Doe" PRSA staff member who criticized COO Catherine Bolton in an e-mail also brought criticism to the board. A member of the executive committee at the time the action was initiated
said that even the full executive committee was not informed of the action, which cost the Society an estimated $50,000+. PRSA threatened a defamation lawsuit against "John Doe" after learning the name of the owner of the e-mail address but did not pursue the case.

The traditional spring Assembly of PRSA was permanently cancelled in 1986 by the national board with no vote ever taken by the Assembly itself.

The passage of a new bylaw by the Assembly last year allowing the five-member executive committee of the board to act as though it were the full board irked many members and delegates. They pointed out that proxy votes were used at the Assembly for the first time in the history of PRSA for that vote. A proposal before the 2006 Assembly will specifically eliminate proxy votes.

Two board members have quit this year apparently because the rest of the board has been reduced to an advisory role. Sources said the resigned directors refused to handle numerous time-consuming assignments that were given to them by the executive committee headed by president Cheryl Procter-Rogers.

A final straw this year to Assembly delegates was a demand by the board that delegates submit any proposed bylaw changes by June 15 if the proposers expected board support at the Assembly which does not take place until Nov. 11.

PRSA veterans said Assembly delegates have been disenfranchised for many years and in many ways by the national board, starting with the cancellation of the
Spring Assembly.

A typical Assembly starts with six to seven hours of presentations by leaders, they note, with delegates only allowed to speak towards the end of the day.

Another bone of contention is the cost of going to an Assembly. Delegates have to arrive Friday night for meetings that start at 7 a.m. the next day. There is no reason the Assembly could not be on a Monday afternoon, thus saving delegates two days of meals and hotel rooms, say the veterans.

They point out that the 17 national directors not only get free admission to the annual conference, which costs about $1,000 and which delegates pay, but also reimbursement for all travel, hotel, meals and other expenses. Former national presidents, of which there are more than 20, get free national conference registration for life and free PRSA memberships for life.

National weakens interaction among Assembly delegates by not publishing a list of the delegates until one month before the Assembly, the PRSA veterans said.

Many times the elected delegates of a chapter cannot attend for one reason or other and subsitutes are sent.

This robs rank-and-file members of knowing who their elected representatives are, say the PRSA veterans. One solution, they said, would be having the chapter president serve as one of the delegates.

PRSA veterans said the Assembly must gain control of the PRSA website. The story of this bylaw change should be on the site but it is not, they observe.

Sweeping changes in governance are needed say the veterans including allowing any of the 21,000 members to run for national office. Only accredited members have been allowed to do this since 1973. "This is the most undemocratic thing that PRSA does," said one veteran.

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Responses:
 

Sort of old timer, APR, Fellow and all that (6/19):
Central Michigan chapter leaders should reach out to leaders in other chapters, beginning with those who supported decoupling APR from Assembly membership in 2004. They should build support from the grasstops level up.

They most certainly can be successful if they muster enough votes. The Board and its parliamentarian and attorney will surely try the "this isn't legal, this isn't right, this will cause chaos"
approach, but at the end of the day, the delegates have more votes than the Board.

They already DO and CAN control pretty much anything they want when it comes to changing bylaws, and that's where it all begins. It's just that no chapter had previously thought about trying to get things changed. (The PRSA culture is a classic stand back, don't get involved, and whine, whine, whine. Hats off to these folks for DOING
something!)

There's no reason why delegates should not provide direction to the Board, via resolutions brought to the Assembly, debated and voted on.
The American Medical Assn. has a tremendous grassroots system with resolutions, reference committees, and delegates who are truly representative of their constituents.

This will be fascinating to watch. (Not sure why "Godfather" [see below] is so anti-Pat Jackson. I didn't know Rea but did know Pat, and I think he'd get a huge kick out of this. Pat sure knew how to use the Assembly -- he got the nominating process changed, among other things. More power to the people in the Midwest -- maybe they can bring some LIFE back to PRSA and the "and now, the next presentation by yet another board member" Assembly!!)

PR Godfather, APR, Fellow PRSA (6/19):
The reality is that PRSA was never intended to be a “democratic” organization. Until the Pat Jackson era, Rea Smith ran things in a way that everyone thought they had a say and everyone, including dissidents, thought they were appeased. Pat, and his disciples, made and assured that everything became adversarial.

The schumcks since Pat’s demise think they are filling a need that doesn’t exist. The Central Michigan Chapter’s proposed by-laws changes are on target and, more importantly, just another exercise in frustration. They don’t stand a chance of being heard because PRSA was designed that way – voices are to be silenced. They don’t stand a chance of being adopted because PRSA was designed to be run that way.

The only way to have a democratic association of public relations professionals is to reinvent the wheel with a new association that is democratic from day one ... or, perhaps, to re-align another existing association that is democratic (if there is one).


 

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