ERA Franchise Systems, the global real estate franchiser, has tapped Gibbs & Soell to handle its PR account after a competitive pitch process.
Darren Hoffman, director of PR and communications for ERA, told O’Dwyer’s that four firms were interviewed after an RFP was put out to a wide variety of agencies.
“We had a very specific objective which was to enhance our national PR campaigns, but also to ensure that we drive them down to a local level to our affiliates,” he said.
ERA, which marks its 30th year in 2009, did not previously have a retainer firm and worked with outside agencies on a project-to-project basis.
ERA Real Estate is a subsidiary of Realogy Corp., New Jersey-based holding company in the real estate sector that also includes Century 21, Sotheby’s International Realty and Coldwell Banker, among other units.
G&S is based in New York with U.S. offices in Chicago and Raleigh.
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