Paul McDade, a top big agency healthcare exec, has moved to specialty firm Corinth Marketing and PR in New York as a partner.
Paul McDade |
McDade sees a trend in PR moving away from large firms. “The pendulum of the large versus small agency has finally moved – and will continue to move toward smaller, more focused agencies,” he said.
McDade joins the 10-year-old firm as its second partner from Hill & Knowlton, where he was director of its global healthcare practice.
He was previously a director for Ruder Finn Healthcare and senior VP in Edelman’s health unit.
McDade said he gained valuable experience at large agencies, but sees the industry presently with “different needs and demands.”
CMPR also has a Los Angeles office |