Mexico will pay APCO Worldwide $1.4M under terms of its one-year contract that officially went into effect April 1.
Washington’s biggest independent firm has assigned 15 staffers to work the Mexico Tourism Board business.
Senior VP Charles Krause is project manager of the team that includes former Congressman Don Bonker, APCO Insight president Mark Benson, APCO online director Evan Kraus, and New York managing director Nelson Fernandez.
The pact calls for focus groups, phone surveys of the general public and interviews with "political elites" about their perception of Mexico. Other components are outreach to journalists and "rapid response media relations."
APCO staffers meet weekly or as often as required with Mexico’s Ambassador or his designees. They also coordinate communications made on Mexico’s behalf by other ad agencies or PR firms.
APCO bills monthly and assesses an 18 percent late charge on invoices outstanding for more than 30 days.
Qorvis Communications has a separate contract with the MTB, covering marketing, new media relations, grassroots/allies outreach and web support.
That one-year program is worth $330K. |