Mexico Tourism Board has hired Qorvis Communications for a one-year online PR program, covering marketing, new media relations, grassroots/allies outreach and web support.
The program is worth $330K.
Coordinating the work with Mexico's U.S. Embassy, the Washington-based firm is to develop a profile of the top five search engines for Mexico, President Felipe Calderon and Ambassador Arturo Sarukhan in order to bolster search efficiency.
Qorvis is to tackle blogger relations. According to its agreement, the firm will "feed this community straight and factual information with the end goal of engaging the bloggers in a conversation."
Qorvis will create and syndicate videos via social media to explain Mexico's "perspective or analysis on broad, topical issues." The content for those videos will come from speeches by Sarukhan and other officials.
Other duties include creation of mobile applications for IPhone, BlackBerry and Android, plus establishment of the "Virtual Consulate," local portals aimed at major cities.
Qorvis' contract expires April 31, 2010. The firm is to receive its $27,500 monthly fee for the entire year even if the contract is cancelled for any reason.
MTB has agreed to a one-year extension. |