Carol Cone, founder of Omnicom’s Cone who left the firm after nearly 30 years last month, has joined Edelman.
Cone, who is closely associated with cause marketing, said last month that she was inspired by a meeting with the Dalai Lama to pursue ventures in social issues.
At Edelman, she’ll counsel clients on “corporate and brand citizenship,” along with cause and public engagement strategies, the firm said. She’ll also work to apply data from the independent firm’s annual goodpurpose, Trust, and Health Engagement studies.
Richard Edelman, CEO, noted the “new era of public engagement” and “stakeholder society” in announcing Cone’s hire.
Added Cone: “We live in a reset world, where business and society must partner for mutual benefit.”
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