Elizabeth Estroff, who’s led corporate communications for Martha Stewart Living Omnimedia, has been tapped by the ASPCA as senior VP of communications for the animal care organization.
Estroff was at MSLO for eight years and exits as senior VP/corporate comms. She was previously director of corporate comms. at Ziff Davis Media and started out as a reporter and editor for Cowles Business Media covering the retail sector.
Estroff will serve as the ASPCA’s spokeswoman and lead all communications and media relations from its New York base.
The 144-year-old group made a splash this week when it donated $1M to the New York Mayor’s Alliance for NYC’s Animals to move animals from shelters to rescue groups with the goal of making the Big Apple a “no-kill” city by 2015.
The ASPCA, an acronym for the American Society for the Prevention of Cruelty to Animals, also on April 8 kicked off a campaign offering monetary awards nationally – including a $100K prize – for local leaders that increase pet adoptions in their communities.
MSLO said a replacement for Estroff has not yet been named but media contacts remain the same -- business and trade press to director of comms. Katherine Nash and consumer reporters to associate VP/corporate comms. Katie Goldberg.
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