By Greg Hazley
Omnicom has created a new corporate communications position for Asia-Pacific, Africa and the Middle East as the advertising and PR conglomerate eeks to bolster its profile and eyes those regions for growth.
The company has tapped Clara So, director and head of corporate comms., Asia-Pacific, for Lufthansa for the new director-level position. She started Aug. 2 and is based in Singapore.
Tim Love, OMC group vice chairman and CEO of the region the company designates as APIMA, said the appointment “represents Omnicom’s determination to further strengthen its profile, visibility and reputation, as well as foster its internal and external relations throughout the region.”
So was with Lufthansa for 15 years after working on the agency side at The PR Company Ltd. in Hong Kong. Her online profile lists language capabilities including English, Mandarin, Cantonese, German and basic Japanese.
OMC does not break out revenue by country but lumps the APIMA regions into an “other” category separate from its U.S., European and U.K. revenue. For the second quarter, revenue for those areas was $555.4M, representing the largest increase in organic growth for the quarter by region at OMC at 8.4%.
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