By Kevin McCauley
Global Communicators has inked a deal to represent Thailand's commercial affairs office at its D.C. embassy.
Jim Harff's firm is to school Thai officials on the "history and role of media in the U.S.," and to provide "practical lessons on how the media operates and the how to leverage positive coverage for Thailand," according to its six-month agreement.
GC is to organize a "Thai International Property Rights Roundtable" next month, orchestrate Congressional briefings and plot a social media campaign to promote trade policy issues important to Thailand.
The Office of the U.S. Trade Representative placed Thailand on its "priority watch list" last year, expressing concern over the Thai government's lack of progress in policing counterfeiting and piracy.
GC's contract is worth $70K.
The firm worked with Thailand in 2007 on a three-month awareness campaign.
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