By Kevin McCauley
Qorvis Communications has inked a $50K-a-month PR contract with Brunei Investment Agency, which manages the $30B portfolio of the tiny oil-rich southwest Asia sultanate.
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The D.C.-based firm may receive another $20K in the event that "extensive algorithm development is pre-approved by the client," according to its contract.
A "cohesive and thoughtful external communications plan" is on tap. Though "long-range deliverables are difficult to determine at this point, preliminary considerations" include message development/training, media relations and blog and online media monitoring.
Qorvis promises to troll the Internet for "indications of negative reactions that might influence the general media or the political world." It will work for BIA to develop "immediate responses" for the online media.
The firm also will create social media releases, video content and text messages to support the social media push.
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