By Greg Hazley
The Sunshine State's affordable housing entity is on the hunt for agency pitches to handle its research-based PR programs, as well as some media planning and buying focused on minority markets.
The Tallahassee-based Florida Housing Finance Corp. issued an RFQ on Dec. 10 with a deadline of Jan. 7 (questions by Dec. 20). Multiple three-year contracts are possible to handle assignments as they arise over that terms. Two options years will also be attached to any pacts.
The RFQ calls for a descriptions of a PR or media buy campaign with a budget in the $100-500K range.
Download the RFP (PDF).
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