By Kevin McCauley
Robert Eakins, who was senior VP and healthcare practice leader of MS&LGroup’s Canadian operation, has shifted to GCI Health.
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At the Publicis Groupe unit, Eakins was responsible for PR/PA campaigns for hospitals/companies, social media, Health Canada approvals and Common Drug Review outcomes.
He managed programs for GlaxoSmithKline, Bayer HealthCare, Sanofi-Aventis and Sanofi Pasteur.
Wendy Lund, CEO of GCI Health, praised Eakins for his “unsurpassed therapeutic area expertise and in-depth mandate that are specific to Canada.”
GCI Health has 70 staffers in Toronto, New York, Boston, Atlanta, San Francisco, Los Angeles and the U.K. It is WPP’s only PR property that specializes in healthcare.
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