By Kevin McCauley
Randy Rothenberg, CEO of the Interactive Advertising Bureau for the past three years, has been named chief digital officer of Time Inc.
The former New York Times ad columnist is to scout for acquisitions and map new revenues opportunities for the Time Warner unit when he begins the job next month.
He also served as chief marketing officer and senior director of intellectual capital at Booz Allen & Hamilton.
Jack Griffin, CEO of Time Inc., believes Rothenberg is the ideal person to position brands such as People, Sports Illustrated and Time as innovators in the tablet and other emerging digital categories. He took over for Ann Moore in August.
At the IAB, Patrick Dolan, executive VP and COO, will lead the trade group until Rothenberg’s replacement is hired.
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