By Greg Hazley
Carmichael Lynch Spong has won PR duties for four Newell Rubbermaid brands, including the flagship Rubbermaid, following a six-month review.
CLS’ sister advertising unit, Carmichael Lynch, won the ad account review, which was conducted simultaneously. Both firms are part of Interpublic.
CLS’ scope in the lucrative assignment includes Atlanta-based NR’s Home & Family brands, which also include Levolor, Kirsch and Amerock.
NR’s Calphalon brand has been a CLS client since 2009, a relationship cited by division president Jay Gould as key to the decision.
Doug Spong, president of CLS, said the brands covered in the new account have a “strong sense of purpose” that drives engagement. “Our job is to translate that brand essence to consumers in a way that endears brand devotion,” he said.
Search consultant The Bedford Group handled the review.
NR’s 2009 sales hit $5.6 billion, with the Home & Family brands tallying nearly $2.4B.
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