By Greg Hazley
Staples VP of PR Paul Capelli has moved to QVC as VP of corporate communications and community affairs for the global home shopping giant.
Capelli, an Arthur W. Page Society board member, spent eight years at the office supply retailer after two-year stints as VP of PR at CNBC TV and senior PR executive at Amazon.com from 1998-2000.
QVC, with had third quarter revenue of $1.8 billion and is owned by Liberty Interactive Corp., has been expanding its empire to the online arena. QVC.com now accounts for one-third of the company’s revenue. In a lengthy Dec. 9 profile, the U.K.’s Guardian wondered, “Can things get any better for shopping channel QVC?”
Capelli started out in the agency realm and rose to senior VP at Ketchum in seven years at the Omnicom firm, eventually directing its Miami office and Latin American network. Earlier stints included Creamer Dickson Basford and Backer Spielvogel Bates.
QVC is based in West Chester, Pa.
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