By Kevin McCauley
New York City broadcast PR firm Mark Haefeli Productions has hired Stacy Shapiro Mello as VP/executive producer. She joins from Vidicom, where she handled day-to-day operations and was responsible for all content.
Mark Haefeli, creative director/president, says Mello adds "another dimension of competence, excellence and creativity" to the shop. He expects her to be a "major contributor on every level."
Mello is a 15-year programming veteran. She began her career at WNYW Fox Channel 5 in New York, served as part of the launch team of the Fox News Channel and then shifted to WCBS-TV as entertainment producer.
At VH1, MTV and A&E Networks, Mello gained long format production experience working with Elvis Costello, Britney Spears, Lenny Kravitz and Ozzy Osbourne.
MHP services include media production, viral media marketing campaigns, commercials, digital press kits, SMTs and prime time music specials.
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