By Greg Hazley
Publicis Groupe has acquired a majority stake in its Brazilian PR agency affiliate Andreoli MS&L and said it will serve as a Latin and Central American hub for its 14 affiliates in the region.
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The deal follows Publicis’ acquisition of PR units Eastwei in China and India’s 20:20 Media over the past few months.
The 17-year-old Sao Paolo-based firm, headed by founder Paulo Andreoli, has 45 staffers and a client roster that includes Danone, Sodexo and Royal Bank of Scotland.
Oliver Fleurot, who heads Publicis’ PR operation, MSLGroup, said the move positions the PR division well for expansion in South America. "This is a deal we’re naturally very excited about," he said.
Andreoli will take the name Andreoli MSL Brasil.
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