By Greg Hazley
The Society of American Travel Writers has issued an RFP for a two-year PR contract with the 55-year-old organization of 1,200 members like editors, photographers and film producers.
The group targets three audiences in the U.S. Canada – the travel journalism community (members and non-members); travel/tourism consumer news media, and trade media – and sees PR as a way to build membership, offer input on the travel sector to the media, and promote the overall organization.
The RFP calls for a PR firm to produce and disseminate a steady stream of press releases, identify and train spokespersons for travel events, market its new brand, “Trave’ls Most Trusted Voices,” and leverage social media and membership polling, among other tasks.
Beverly Hurley, a member of the group's PR committee, told O'Dwyer's the group is not currently working with a firm. She said previousl PR activities were handled by volunteer associate members (PR representatives) of the society.
She declined to provide a budget, but added: "We do have a commitment from the Society to fund the project. We are looking for proposals from firms that include a budget amount based on the RFP requirements."
SATW’s annual convention is slated for Germany in October.
A contract is expected to start in January 2011 and run two years with two options.
Proposals are due July 23.
Download the RFP (PDF).
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