By Greg Hazley
A person identifying himself as "Leroy Stick" laid claim to the popular Twitter spoof site BPGlobalPR with a lengthy essay criticizing BP's physical and PR response to the Gulf oil spill.
"You know the best way to get the public to respect your brand?" he asked. "Have a respectable brand."
Stick rapped articles and blogs by PR and marketing pros wondering what BP should do to save their brand from his Twitter satire.
"First of all, who cares?" he wrote. "Second of all, what kind of business are you in? I'm trashing a company that is literally trashing the ocean, and these idiots are trying to figure out how to protect that company?"
Among his advice to BP: "Offer a great, innovative product and make responsible, ethical business decisions. Lead the pack! Evolve! Don't send hundreds of temp workers to the Gulf to put on a show for the President. Hire those workers to actually work!"
He continued: "Re-branding doesn't work if we don't let it, so let's hold BP's feet to the fire. Let's make them own up to and fix their mistakes NOW and most importantly, let's make sure we don't let them do this again.
"Right now, PR is all about brand protection," he concludes. "All I'm suggesting is that we use that energy to work on human progression. Until then, I guess we've still got jokes.”
The BPGlobalPR Twitter account has more than 113K followers.
His full essay is here.
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