Rasky Baerlein Strategic Communications has picked up the Council on Pakistan Relations grassroots organization, which had been a client of Interpublic's Cassidy Associates until January.
The new business follows Rasky's hiring of Cassidy veteran Shawn Sullivan earlier this month.
Cassidy acquired the account of the Council, which advocates for a better understanding and more trade with Pakistan, last June to supplement its $700K account with the Islamic Republic of Pakistan.
Its mission was to “promote the evolution of U.S. policy in favor of Pakistan's specific goals.” Cassidy also was to monitor think tanks and media to identify trends that could affect Pakistan.
Rasky's job is to influence U.S. policies with an eye toward promoting democracy, prosperity and stability in Pakistan.
Pakistan, which has received $17.5B in U.S. aid since the 9/11 terror attacks, has been credited in the U.S. media of late for cracking down on the Taliban. Its military has rounded up Afghan Taliban officials and launched a series of attacks on the homegrown version of the group. U.S. and Pakistan officials are currently discussing a series of economic and military aid packages.
Sullivan is joined by Chris Cooper, a 20-year veteran of the Wall Street Journal, and David Tamasi, Rasky/D.C. head and Ogilvy PR alum, on the Council work. |