By Greg Hazley
Long Island PR firm Harrison Leifer DiMarco is making an anti-bedbug pitch for new client Bargoose Home Textiles, which has created protective bedding covers to ward off the critters wreaking havoc on hotels in the New York.
HLD’s PR division is reaching out to editors in the hospitality and healthcare trade press about the “bedbug barrier bedding” with the goal of reaching purchasing managers for those institutions.
The product is a zip cover for mattresses designed to be waterproof, dust allergen proof, and, it turns out, bedbug proof.
HLD’s marketing unit is redesigning the product’s packaging with a “how-to” guide for using the product.
Julie Gross Gelfand, executive VP and director or PR at HLD, told O’Dwyer’s that the assignment was landed when a Bargoose principal who is on the board of the Greater Five towns Jewish Community Center in Cedarhurst, N.Y. viewed a marketing pitch from HLD to the center, which is now a client.
The latest media frenzy over the bugs hit this week when a Michigan family filed suit against New York Waldorf Astoria after they said they became infected with the pests after a stay at the swank hotel. The Waldorf has said the room tested negative.
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