By Greg Hazley
Amerigroup Corp., a Fortune 500 managed healthcare provider, has issued an RFP for PR pitches as it plans to award a two-year contract to guide its brand.
The Virginia Beach-based company said it wants a firm that “understands healthcare, healthcare reform, the Medicaid and Medicare business” and can build national campaigns and media ties.
Amerigroup, which focuses on people eligible for Medicaid, SCHIP and other healthcare programs for the “disadvantaged,” seniors and disabled, posted third quarter profit of $84.35M on revenue of nearly $1.5B. It has about 1.9M members and 4,000 employees.
The RFP covers traditional PR like media outreach and training, as well as social media.
There is no incumbent for the account.
Proposals are due Dec. 15. Firms pursuing the pact will be narrowed to three finalists in mid-January.
Download the RFP (DOC).
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