By Greg Hazley
Georgia’s DeKalb County, one of four urban areas in the U.S. that received stimulus funds for anti-tobacco campaigns, has put out an RFP for an agency to guide a multi-million-dollar mass media effort to reduce tobacco use among adults and youth in the Atlanta area.
The campaign calls for tactics like PR, social media, PSA ad placements, brochures and other communications tactics in collaboration with efforts by the DeKalb County Board of Health’s marketing division. The board received $3.2M for the campaign from the stimulus law.
DeKalb County in metro Atlanta is Georgia’s most populous county with nearly 750K people.
The Urban Area Tobacco Projects grant is funded by the Dept. of Health and Human Services’ $650M chronic disease prevention outlays under the American Recovery and Reinvestment Act.
Proposals are due Nov. 30.
Download the RFP (DOC).
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