By Greg Hazley
PepsiCo has created a new global reputation post and tapped APCO executive VP and seasoned corporate communications veteran Timothy Cost to fill.
Cost |
Cost, who joined APCO in June, takes the reins as executive VP, global corporate affairs, for the beverage and snack company on Dec. 1 reporting to chairman and CEO Indra Noovi. His mandate, according to the company, is "strengthening and protecting PepsiCo’s corporate reputation" and aligning its communications, policy, foundation, IR and other agendas.
"As the role of corporations in society continues to evolve, it is critical that we be very thoughtful, strategic and consistent in how we reach out to our many different stakeholders," Noovi said in a statement.
Cost was EVP at APCO after serving as senior VP, corporate affairs, for $22 billion drug giant Wyeth, now part of Pfizer. He held similar roles as executive VP and senior VP at Aramark and Pfizer, respectively. Other stints included Bristol-Myers Squibb, Centocor, and Eastman Kodak.
PepsiCo’s brands include Gatorade, Frito-Lay and Tropicana.
|