By Greg Hazley
Brian Tierney, the Philadelphia PR maven who tried to turn around the city’s top daily newspapers, has moved back into the PR game.
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Tierney, who was ousted as the newspaper group CEO in April after it filed for bankruptcy, has started Brian Communications Group, a King of Prussia, Pa.-based holding company for Brian PR and digital marketing shop Realtime Media, the latter being an acquisition.
"I have a rather unique background and I’m finding that CEOs, corporate boards and top communications officers are seeking out this type of counsel," Tierney said in a statement.
His previous agency, Tierney, continues to carry his name and Interpublic owns the rights to the name Tierney Communications after buying his firm in 2001.
BCG starts up with three hands from his recent tenure in PR and running the Philadelphia Daily News and Inquirer – Matt Broscious, a VP at Tierney Comms., is senior VP at Brian PR; Ryan Davis, who ran philly.com, is president of Realtime, and Ed Mahlman, CMO for the newspaper group who is executive VP at Realtime.
Tierney bought Realtime from NewSpring Capital, a venture firm that will be involved with Tierney’s new venture. Realtime’s CEO, William Reilly, is retiring.
“If you’re starting today, you have to begin with digital as your DNA,” said Tierney.
Realtime has 25 staffers and a client roster that includes CNN, Toys "R" Us and L'Oreal.
Tierney led an investor group that paid $560M to McClatchy for the Philly papers in 2006. The company was sold post-bankruptcy for $105M.
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