By Kevin McCauley
Warner Bros. Home Entertainment Group, concerned over reports that raise doubts over the future of 3-D at home and in theaters, is looking for a PR firm to perform some “truth squad” tactics to set the record straight.
The campaign will counter the negative agreements and develop a long-term strategy to get out positive news about 3D, specifically Blu-ray 3D/Home 3D.
Warner believes the campaign over time will receive support from other studios.
Warner’s Jim Noonan, senior VP worldwide strategic promotions and communications, is spearheading the effort.
Critics predict Blu-ray will be bypassed as a format, noting that DVDs gave way to digital downloads/streaming.
Blu-ray player sales are projected to hit the 24M mark this year, according to Futuresource Consulting. That’s double the 2009 level.
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