By Kevin McCauley
South Korea, which has been aggressively stepping up its presence in Washington, has added Singer Bonjean Strategies to its lineup.
The move comes as South Korea pushes for a free trade agreement with the U.S. and faces uncertainty from new leadership in North Korea.
The well-connected SBS is to provide political analysis, organize media roundtables, and promote the legislative goals of South Korea’s Washington embassy. The one-year contract is worth $200K.
When SBS opened its door for business last year, Politico dubbed Phil Singer and Ron Bonjean "the platonic version of Carville and Matalin." Singer, a former aide to New York’s Sen. Chuck Schumer and New Jersey ex-Senator Bob Torricelli, was national spokesperson for the Kerry-Edwards campaign and ran the “war room” for Hillary Clinton’s quest for the President.
Ron Bonjean served as communications director for former Speaker of the House Dennis Hastert and press secretary for ex-Senate Majority Leader Trent Lott.
SBS joins South Korea’s communications PR team that features Glover Park Group ($400K pact) and Edelman ($200K).
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