By Greg Hazley
Chicago agency SS+K is working on behalf of U.S.-based non-profit groups to gauge American views of Israel and the Middle East.
“We are participating in a project to understand Americans’ perceptions of Israel and its neighbors that is being sponsored by U.S. non-profit groups,” said Mark Kaminsky, partner and co-founder of the digitally savvy firm, which won plaudits for its work for the Obama presidential campaign and the “Livestrong” yellow wristband campaign for Lance Armstrong’s foundation.
Kaminsky said his firm is not working for the Israeli government. He declined to name the non-profits involved.
Israeli news portal Ynetnews reported that the campaign was initiated by the Conference of Presidents of Major American Jewish Organizations, along with a seven-year-old Jewish-American marketing group, Brand Israel, which has been particularly focused on the image of Israel among U.S. youth.
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