By Greg Hazley
Arizona Highways, the million-circulation, 85-year-old motor travel magazine published by the Grand Canyon State, is on the hunt for pitches to develop a PR plan for the publication and its editors and staffers.
An RFP with a deadline of Oct. 29 calls for a PR agency to attain “broad-based exposure for the magazine and extend the AHM brand” in support of its stated mission to promote travel to and through Arizona.
The monthly magazine is published by the Arizona Dept. of Transportation and traces back to its first issue in 1925 during a period when state-run magazines were first conceived and widely adopted to tout the quality of roads suitable for cars.
Photographer Ansel Adams became a contributor in the 1940s, when color photography emerged, burnishing the magazine’s reputation for its nature and landscape photography. It published the first all-color issue of a national consumer magazine in December 1946.
AH, which does not accept advertising, claims more than one millions readers (about 200K copies are printed of each issue) and circulates in all 50 states, as well as globally. It has also spawned a TV program of the same name which features travelogues from around the state.
Download the RFP (PDF).
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