By Greg Hazley
Omnicom has acquired a majority stake in Moscow’s Maslov PR, which was Ketchum’s partner on work for the Russian Federation. Ketchum received $7M from Russia and its Gazprom energy operation during the year ended May 30.
Maslov now becomes Ketchum Maslov, led by Michael Maslov and Serguey Chumin, his business partner.
The Moscow deal is joined by another OMC PR move: acquisition of Amsterdam’s Excerpta Medica, the pharmaceutical communications division of publisher Reed Elsevier Group.
Excerpta Medica (events, education, customized publishing) becomes part of Adelphi, a unit of OMC’s diversified agency services operation.
Meanwhile, OMC CEO John Wren reported today that PR revenues rose 5.1 percent to $280M during the third-quarter. The ad/PR combine registered a 5.4 rise in Q3 net to $174.6M. Revenues rose 5.5 percent to $3B.
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