By Greg Hazley
Tennessee frozen vegetable marketer Pictsweet has brought in Prism Public Affairs to handle PR for the recall of 24,000 pounds of frozen peas recalled Oct. 15 because packages may contain glass fragments.
The voluntary recall includes 12-ounce packages of frozen peas and mixed vegetables distributed only to Kroger stores in the Southeast and to Wal-Mart stores throughout the country.
No injuries have been reported.
Anne Tyrrell, a senior VP at D.C.-based Prism who was previously with Blackwater and Shirley & Banister PA, and Prism partner Richard Ades, a Powell Tate alum, are handling communications for Pictsweet involving the recall.
Tyrell told O'Dwyer's that Prism was brought in specifically to handle the recall.
The call-back follows the recall last week of eight lots of breaded okra produced by Bells, Tenn.-based Pictsweet because the product contains milk not listed on the label. An omission during the redesign of its packaging was blamed for the error, which raised concerns because some people have dairy allergies.
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