By Greg Hazley
United Business Media, the U.K.-based parent company to PR Newswire, said revenue for the first nine months of the year rose 3.9% over 2009 to £642.9M ($895.4M).
Revenue for its targeting, distribution and monitoring division (PRN) was up 10.1% to £134M ($187M), although the unit’s profit was essentially flat at around $43M, which, UBM said, reflected investment in product development and IT.
David Levin, CEO, said the results have the company on track to meet expectations for the year, but he acknowledged wider economic “uncertainties” remain.
UBM said U.S. newswire volume distribution to date is up 5.1% over September 2009. PRN’s multimedia and broadcast division, MultiVu, us up 26.6% this year and its financial printing and filing services rose 34.6%.
PRN Widens Scope
PRN this week acknowledged an overarching trend in PR that the media release will likely not be the key cog in dissemination that it’s been in the past. The company is kicking off a marketing push to its highlight multimedia options for getting messages out to audiences beyond the press – bloggers, consumers, shareholders -- under the tagline “Engage Opportunity Everywhere.”
CEO Ninan Chacko noted that communications pros are “re-imagining” how they develop and deliver content given an “increasingly fragmented communications landscape.”
PRN has released a series of whitepapers on PR, IR and marketing.
“Never before have communicators had so many opportunities to develop and deliver their content in such a multitude of ways that can have an impact across so many media and consumer groups, investor targets and industry influencers," he said.
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