By Greg Hazley
New York State has declined to award a PR contract for its “I Love New York” campaign and will put the account out for a new RFP in the near future.
The Empire State released a month-long RFP in April to handle media relations, trade show support and crisis management, among other tasks, for the iconic travel and tourism account.
New York re-launched the 33-year-old campaign in 2008 and has worked with Lou Hammond & Associates for PR.
A contracting official said the process was suspended because the budget had to be reworked. A new description of the work provided noted that firms will be required to exhibit “extraordinary experience with travel and tourism public relations.”
The new RFP, budgeted at $400K over two years, sets a deadline of Oct. 6.
Download the RFP (PDF). |