By Greg Hazley
North Carolina’s courts are looking for pitches from PR firms to handle social media for the judicial branch’s guardian ad litem (legal guardian) program, known as GAL.
The GAL program, which has 64 offices and tackled nearly 36,000 cases from 2008-09, provides legal counsel to abused, neglected and dependent children in the Tar Heel State with a goal of ensuring them a safe and permanent home. An attorney typically works each case with a trained volunteer.
An RFP issued Sept. 8 calls for media relations and communications services to produce a social media push eyed for a November launch. Recruiting volunteers -- particularly under-represented groups like minorities, men, and people less than 40 years old -- and supporting current participants are key tenets of the perceived effort.
A contract is expected to run through Feb. 20, 2010. Proposals are due Sept. 29.
Download the RFP (PDF).
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