By Greg Hazley
Leadershape, the 23-year-old organization that works with colleges to “mold leaders,” is looking for PR pitches to broaden awareness of its work beyond student affairs professionals and alumni.
An RFP issued Sept. 14 calls for a trade media relations effort in the higher education sector, as well as PR targeting campus media, national and major market coverage, including stories on its upcoming 25th anniversary in April 2011 and post-program achievements of its graduates.
Google co-founder Larry Page, a Leadershape alumnus from the University of Michigan, has credited the organization with contributing to his success.
The group, which previously worked with an agency on a project basis to create a media kit and VNR, plans to award a one-year PR contract.
Affinity Connection, a fundraising and marketing firm, works with Leadeshape and is overseeing the review.
Proposals are due Oct. 15.
Download the RFP (PDF).
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