By Kevin McCauley
Ruder Finn has acquired Los Angeles-based The Rogers Group, which had $5.3M in 2010 fees, to beef-up the West Coast presence of the New York-based independent shop.
RF is the nation’s No. 4 PR firm with $97M in 2010 fees, according to O’Dwyer’s ranking of PR firms.
Peter Finn, CEO of Ruder Finn, said the deal will enable RF to expand its government, crisis and PA capabilities. He told O'Dwyer's the acquisition puts RF near its goal of generating $10M in fees on the West Coast.
Ron Rogers assumes the presidency of the revamped Rogers Ruder Finn. The 68-year-old PR veteran calls the RF/RG combo “an unbeatable force on the West Coast.” He also will serve as strategic counsel to RF nationwide.
San Francisco-based Howard Solomon continues in his capacity as managing director of Ruder Finn West.
Rogers Ruder Finn clients include Bosch Home Appliances, Los Angeles Auto Show, Dole Packaged Foods, Harbor Freight Tools and L.A. County Dept of Public Health’s tobacco and anti-obesity programs.
Ruder Finn West counts Hyundai’s Hope on Wheels, Treasury Wine Estates, Marvell, Logitech, Marvell and StubHub as clients.
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