By Greg Hazley
Ash Bennington, a journalist and blogger on CNBC, has joined MDC Partners as director of strategic technology and innovation.
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He is to run the MDC Ideas unit, an in-house think tank to find opportunities in social media, convergence and business analytics.
Bennington will serve as the ad/PR combine’s “technology evangelist” and help identity investment targets in the digital sector.
CEO Miles Nadal says Bennington is to travel the globe, scouting for compelling opportunities for MDC companies and clients.
At CNBC, Bennington reported on technology, economics, finance and banking. He will continue to do pieces for CNBC.com and serve as contributor to CNBC. Prior to CNBC, Bennington was assistant VP at Credit Suisse and VP for e-commerce at BB&T.
Sloane & Co, Kwittken & Co. and Allison & Partners are MDC’s PR units.
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