By Greg Hazley
Chicago-based Reputation Partners represented top McDonald's franchise operator Arcos Dorados through its hit $1.25 billion IPO on the New York Stock Exchange April 14.
Woods Staton, CEO, and members of Arcos Dorados management marked the IPO by ringing the NYSE opening bell on Thursday. Photo: NYSE |
Shares of the Buenos Aires-based independent owner of 1,755 McD's restaurants surged 25 percent in the debut. Bloomberg said the company, which exclusively runs the franchises in Latin America, raised 33 percent more than originally sought as 73.5M shares went for $17 a piece.
Nick Kalm, president of RP, told O'Dwyer's his firm worked with the staff at the NYSE and handled all logistics and U.S. business and financial media relations.
Money manager Matt McCormick told Bloomberg the investors had a "Happy Meal" if the shares were in their portfolios.
In addition to Bloomberg, coverage was landed with the Associated Press, CNN International, Dow Jones/Wall Street Journal, and Reuters, among others.
Shares rose $4.20 to $21.20 in the debut.
Brazil-based S2Publicom, an affiliate of Weber Shandwick and GolinHarris, supports Latin American PR for the company.
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