By Kevin McCauley
Burson-Marsteller has picked up a $1.5M piece of business from Poland as that country is slated to helm the EU presidency in July, according to the EUObserver.com.
The WPP unit is to help Polish officials brush up on media relations skills, arrange press trips, monitor global coverage and organize cultural events.
B-M’s offices in Warsaw and Brussels will coordinate the activities. They will focus on logistics and PR “nuts and bolts,” rather than promoting the political policies of Poland and its Prime Minister Donald Tusk.
The presidency offers Poland a high-profile platform to counter “anti-Eastern European snobbery” held by Western European members of the EU, such as France.
B-M is to be paid by funds from the EU, which set aside money for the Polish presidency in 2004 when Poland joined the EU.
The $150M presidency budget will support more than 100 additional staffers for the Polish Embassy to the EU in Brussels.
|