By Greg Hazley
Sard Verbinnen & Company is counseling longtime client Seagate Technology and supporting media relations as the data storage company moves to acquire Samsung Electronics’ hard drive business for $1.4B.
Samsung hard drives |
The deal, announced April 18 and expected to close by the end of 2011, puts Korean-based Samsung’s disk drive arm under Seattle-based Seagate in exchange for cash and stock, as well as a seat on Seagate’s board.
Paul Kranhold, managing director for SV&C, and John Christiansen, principal, are handling the Seagate business for the firm out of its San Francisco office.
The company’s called the acquisition a "broad strategic alignment."
Edelman handles Samsung’s global PR account, as well as its semiconductor business while Weber Shandwick works U.S. corporate communications and consumer PR.
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