By Kevin McCauley
Burson-Marsteller has named Global Strategy Group senior VP Michael Bassik as managing director and digital practice chair. He reports to Pat Ford, U.S. CEO.
At GSG, Bassik ran online marketing, reputation management and media relations for a diverse set of clients such as Google, IBM, Al Jazeera English, Dan Malloy's successful run for governor of Connecticut, Oprah Winfrey's magazine and the Ultimate Fighting Championship.
He played key roles in Democratic presidential politics, as well, handling digital programs for John Kerry, Hillary Clinton and Barack Obama.
Bassik also served as chief digital officer for Air America Media and established America Online's political advertising unit.
Ford praised Bassik's strengths in digital PA and issues management in announcing the latest addition to the WPP unit.