By Greg Hazley
Florida’s tourism marketing organization is reviewing its Canadian PR account with RFP open through May 16.
Visit Florida wants pitches from agencies that can guide strategic PR and communications to lure Canadian leisure travelers, build awareness of the organization, and boost tourism stats like length of stay and repeat visitations. Media relations (tours, inquiries, pitching) is the key component of a planned contract.
The RMR Group of Toronto currently handles the account. M. Silver & Associates is its U.S. PR firm.
VF, which is also reviewing its Latin American advertising and PR account, said it hopes to have an agency in place by late June.
Download the RFP (PDF).
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