By Greg Hazley
Interpublic CEO Michael Roth reported that the ad/PR combine’s first-quarter loss tumbled to $48.1.2M from last year’s $71.5M, which topped Wall Street’s expectations.
Revenue jumped 10.3 percent to $1.5B, bolstered by a 14.2 percent surge overseas business. U.S revenues advanced 7.7 percent to $865.3M.
Roth says IPG is on target to develop full-year organic growth of four to five percent as the firm delivers “highly digital, integrated and accountable marketing solutions to clients.”
Weber Shandwick CEO Harris Diamond told O’Dwyer’s that IPG’s constituency management group, which houses WS, DeVries PR, Rogers & Cowan and GolinHarris, had a “terrific” quarter as the operation “fired on all cylinders.”
Revenue for that division rose 4.9% to $238.9M.
The CMG operation registered an eight percent rise in organic growth for the quarter, powered by spending in social media, consumer and strengthening of the U.K. and Continental Europe regions, according to Diamond.
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