By Greg Hazley
Rick McCabe, a VP for Edelman’s Matter sports and entertainment unit, has moved to entertainment PR giant PMK*BNC in New York.
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He takes a senior VP slot focused on brand communications.
McCabe handled partnerships for Johnson & Johnson and GE, among others, at four Olympic Games and worked major events like the Super Bowl and U.S. Open during four years at Edelman.
Prior to that, he led PR during a nine-year career at Sports Illustrated, including overseeing communications for its digital properties, SI, Golf and SI for Kids magazines, and the rebranding of the SI franchise.
He reports to COO Joseph Assad at PMK*BNC.
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