By Greg Hazley
Brunswick Group is supporting PR efforts of Hertz Global Holdings as the rental car company renews and extends its pursuit of acquiring Dollar Thrifty Automotive Group.
The protracted fight for Dollar Thrifty has drawn in top agencies like Joele Frank, Wilkinson Brimmer Katcher, which is working for Avis, and Sard Verbinnen & Company, which is helping Dollar Thrifty urge shareholders to wait on offers from Avis and Hertz pending anti-trust clearance.
Hertz last week for the second time extended the deadline of its offer – this time fom Aug. 5 to to September 9 for a bid worth about $2.1B. Its $1.46B offer was shot down by DT shareholders last September. The company also engaged Innisfree M&A Inc. to woo shareholders.
Brunswick managing partner Steve Lipin and director Jayne Rosefield are supporting the Hertz account out of New York.
Avis spent $1B in June to acquire a rental car operator covering the EMEA region and has not recently commented on its intentions for Dollar Thrifty.
DT said in June that it is working with both Hertz and Avis on anti-trust clearance.
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